Company: Reagan Advertising Markets: Utah, Central Texas, Nevada Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT 84116 Phone: 801-521-1775 Reagan Outdoor has been a leader in the outdoor industry for over 50 years. The company was started in 1965 by William Reagan. The company is privately held and has a billboard plant […]
By Ken Klein, EVP, Outdoor Advertising Association of America SYLVA, NC – Family-owned independent Allison Outdoor Advertising built and posted billboards for an award-winning movie with pre-Oscar buzz. “We made good money,” said Gary Ayers, president of Allison Outdoor, based in rural western North Carolina. “The movie people were great […]
By Ken Klein, OAAA Executive Vice President, Government Affairs The off-year election (Nov. 7) was good for Democrats, road funding, and legalized marijuana – an emerging category for out of home ads. US House “In Play” Republicans control both houses of Congress and the White House. Experts say Democrats’ strong showing […]
Nancy Fletcher OAAA President and CEO Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to the US Supreme Court. They lost. One OOH industry principal, […]
By Ken Klein, Executive Vice President OAAA The tax reform plan released November 2 did not touch deductibility of advertising, a first-round victory for advertisers. “Great news,” said Dan Jaffe of the Association of National Advertisers (ANA). The proposal, which starts in the US House, would lower corporate rates from 35 to […]
“A study by Zenith Optimedia found that people are exposed to OOH for 107.2 minutes each day. meanwhile a Microsoft Corp. study found that a goldfish has an attention span of nine seconds while a human’s is only eight! What does this mean for communicators? To deliver a message effectively, […]
By OAAA Kannon Shanmugam is a name you may not have heard. But don’t forget it, because you’ll probably hear it again. Shanmugam represented the OOH advertising industry in Scenic America’s lawsuit against digital billboards. On October 16, 2017, the US Supreme Court declined to take the case, ending the […]
“…context is everything…In order to survive, traditional brands need to evolve in a way that uses digital communications in the right context… hardware superstore Reno-Depot created Sky swatches…To showcase the range of paint products Reno-Depot chose the sky as the medium. New technology was then developed by Sid Lee Studio […]
From Richard L. Rothfelder of Rothfelder & Falick L.L.P. Supreme Court Denies Petition for Writ of Certiorari in Scenic America vs Department of Transportation On October 16, 2017, the Supreme Court of the United States denied the petition for writ of certiorari filed by Scenic America in a case watched […]
Ken Klein, OAAA EVP, Government Affairs As Congress considers tax reform, billboard operators are part of a broad, nationwide push to protect deductibility of advertising. “Outdoor advertisers are doing a great job. Thanks so much,” said Dan Jaffe of ANA (Association of National Advertisers). A goal of tax reform is to […]
