By Ken Klein, Executive Vice President, OAAA. A long-running tiff between New York State and the feds over signs on the highway right of way symbolizes a broader tug of war: should existing rules be liberalized or not? In New York State, the administration of Governor Andrew Cuomo spent $8 […]
By Nicole Randall OAAA Communications Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members, “What was your favorite OOH campaign in 2017?” Eddy Herty, National Creative Director, OUTFRONT Media The 2018 College Football Playoff National Championship I’m In campaign was my […]
Insider wanted to help get the word out to all of you OAAA and Geopath members. OOH is the only form of traditional media producing constant growth in a highly-competitive advertising climate. A critical component of the success of OOH is its ability to produce […]
Courtesy of OAAA Last month AdWeek released its anticipated Top Best Ads of 2017, focusing on creativity and effectiveness. Five out of the 10 included large OOH components. 10) Halo Top “Eat the Ice Cream” Cinema Halo Top, the ice cream produced this grimly amusing, Kubrick-esque robot apocalypse spot, directed by YouTuber Mike Diva. The […]
Washington, DC (January 8, 2018) – The development and implementation of smart cities will create opportunity for the out of home (OOH) advertising industry, according to a new study released by the Outdoor Advertising Association of America (OAAA). Connected technologies matter most for OOH as the future of smart cities […]
Insider runs a 55-face billboard plant and watches every penny. One of the best investments he makes each year is his membership in OAAA. Here are four reasons why. Legal Advocacy In October 2017, the US Supreme Court ended Scenic America’s four-year legal attack on digital billboards. Guess who organized the […]
Here are Billboard Insider’s five top out of home stories in 2017: Scenic Lawsuit Fails. In October 2016 Scenic America’s attempt to overturn FWHA guidance which permits digital billboards along federal highways was rejected by the Supreme Court which refused to reconsider a US Court of Appeals decision. This ended […]
By Jim Campbell, Executive Vice President, Circle Graphics The answer to this question is hardly – traditional billboards remain as coveted today as the real estate they sit on. Just ask Outfront and Lamar who restructured their legal entities to tap into and extract additional value from their billboards […]
By OAAA In a “big win” for advertising, the tax-reform bill approved by Congress (December 20) preserves deductibility of advertising as a business expense. “Being out of this tax package — after advertising deductibility was threatened — is a big win for the ad community,” said Dan Jaffe of ANA […]
Kerry Yoakum is VP, Government Affairs for OAAA. He joined OAAA in 2008 after practicing law as an attorney for the Ohio Department of Transportation. Insider asked Kerry to talk about out of home regulatory trends. What were some of the most important legal issues this year? From a national […]
