OSHA has a searchable database on accidents and fatalities. Insider sorted the database based on the NAICS code 541850 (outdoor advertising) and the results were encouraging. Accidents and fatalities are trending down. Annual outdoor advertising accidents and fatalities were 1.6 and 0.8, respectively, for the last five years versus a […]
Last week Insider published the 2018 out of home website rankings. Insider is getting requests from companies wishing to improve their websites. Here are the five steps you can take to improve your out of home advertising website. Ad sign video. Only 7% of out of home websites do this. […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA On February 1, FHWA informed New York State DOT that it would withhold $14 million as penalty for the State’s installation of illegal on-road signs that promote New York State. Kerry Yoakum, an attorney and former state regulator at Ohio […]
OAAA has prepared an outstanding two-minute video that makes the case for out of home. You can watch the video below. Insider thinks this video should be embedded on the Why Outdoor page of your website. It makes a powerful visual case for why out of home advertising is a […]
By, Kerry Yoakum Vice President of Government Affairs, OAAA OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA presents the Supplier Spotlight, asking OOH printers four insightful questions: What are the major opportunities and challenges facing printers today? What are the largest customer categories for […]
Company: Wolverine Sign Works Markets: Michigan, Indiana, Ohio Headquarters: 923 Bradley Street, Owosso, Michigan 48867 Phone: 800-535-7446 Email: info@wolverinesign.com Wolverine Sign Works was founded in 1916 by two traveling salesman who decided to start a sign rental company. They borrowed against their life insurance and since Michigan was the wolverine […]
The Institute for Free Speech, a non-profit advocacy group, will represent the plaintiff challenging Tennessee’s billboard law on constitutional grounds. Here’s what you need to know: Sign owner William H. Thomas sued Tennessee’s billboard-control act, prompting a federal judge in Memphis to invalidate the state’s billboard law on First Amendment […]
For more than 15 years, the Foundation for a Better Life has worked with OAAA to inspire millions of Americans with its Pass it On public service campaign. Since its launch in 2001, the OOH industry has donated more than $285 million in ad space. “Pass it On is one of the […]
An OAAA Special Report Kym Frank, President, Geopath There has never been a more exciting time to be part of the out of home (OOH) advertising industry. With campaigns featuring amazing interactive technologies along with major advancements in targeting, profiling, and measurement capabilities, OOH can provide advertisers with the […]
Kerry Yoakum, an attorney, is a vice president of the OAAA The US Department of Justice (DOJ) is taking sides in a First Amendment lawsuit challenging transit’s ability to restrict religious ads. In Washington, DC, the Catholic Church has been fighting a losing court battle, which was prompted by the regional […]
