An OAAA Special Report By Nancy Fletcher, OAAA President and CEO In early February OAAA brought together OOH industry leaders, technology professionals, city officials, and think tank reps to attend “Cities Going Digital: Understanding Smart Cities” at the Woodrow Wilson Center in Washington DC. The program and discussion centered around […]
With permission from Extension Media. By Mark Boidman, Susan Wang, and Brandon Yoshimura, PJ SOLOMON The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, […]
As a service, OAAA is providing a quick way to congratulate local Olympic winners on digital billboards. This article explains how it happened. On February 11: “Send me the template,” said a billboard GM in northern Ohio, “and I’ll get that up right away.” It was 7:37 in the morning. […]
OSHA has a searchable database on accidents and fatalities. Insider sorted the database based on the NAICS code 541850 (outdoor advertising) and the results were encouraging. Accidents and fatalities are trending down. Annual outdoor advertising accidents and fatalities were 1.6 and 0.8, respectively, for the last five years versus a […]
Last week Insider published the 2018 out of home website rankings. Insider is getting requests from companies wishing to improve their websites. Here are the five steps you can take to improve your out of home advertising website. Ad sign video. Only 7% of out of home websites do this. […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA On February 1, FHWA informed New York State DOT that it would withhold $14 million as penalty for the State’s installation of illegal on-road signs that promote New York State. Kerry Yoakum, an attorney and former state regulator at Ohio […]
OAAA has prepared an outstanding two-minute video that makes the case for out of home. You can watch the video below. Insider thinks this video should be embedded on the Why Outdoor page of your website. It makes a powerful visual case for why out of home advertising is a […]
By, Kerry Yoakum Vice President of Government Affairs, OAAA OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA presents the Supplier Spotlight, asking OOH printers four insightful questions: What are the major opportunities and challenges facing printers today? What are the largest customer categories for […]
Company: Wolverine Sign Works Markets: Michigan, Indiana, Ohio Headquarters: 923 Bradley Street, Owosso, Michigan 48867 Phone: 800-535-7446 Email: info@wolverinesign.com Wolverine Sign Works was founded in 1916 by two traveling salesman who decided to start a sign rental company. They borrowed against their life insurance and since Michigan was the wolverine […]
The Institute for Free Speech, a non-profit advocacy group, will represent the plaintiff challenging Tennessee’s billboard law on constitutional grounds. Here’s what you need to know: Sign owner William H. Thomas sued Tennessee’s billboard-control act, prompting a federal judge in Memphis to invalidate the state’s billboard law on First Amendment […]
