By Nicole Randall, OAAA Communications Director From Hollywood to professional sports, OOH has taken the spotlight this year. Fans have used the OOH medium to reach celebrities and other fans, expressing their support and opinions. The Bachelor Following part one of The Bachelor (ABC) finale on March 5, fans were […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Remarkable for its staying power, the FBI’s “Ten Most Wanted Fugitives” list remains relevant and effective because it morphed into whatever media can reach the next tipster. The multi-media goal is to empower the public to “make the world smaller” for […]
By Nicole Randall OAAA Communications Director This month, OAAA spotlights the Innovations Committee, asking members, “If you could snap your fingers to change one technology-related thing in the OOH industry, what would you change today and why?” Kevin Bartanian, EVP Sales & Business Development, StandardVision I would have all creative for […]
By Ken Klein, Executive V.P., Government Affairs, OAAA Scientists call it symbiotic, a mutual benefit. Travel-tourism clients inspire creativity in out of home media (OOH). In turn, the entire line-up of OOH formats works for travel ads. Taxi tops, walls, transit, street furniture, and billboards showcase the wonders of being […]
In case you missed it, an article in this week’s OAAA Outlook reviewed the WARC (World Advertising Research Center) February 2018 Global Ad Trends report. As illustrated below, a review of the WARC case studies from 96 countries revealed successful brands across the globe have allocated an average of 13 percent of their media […]
The federal government is supporting the State of Tennessee’s defense of its billboard law as a constitutional regulation that does not violate free speech. On March 5, the US Justice Department filed a friend-of-the-court brief (amicus) in the case Thomas v. Schroer. You can read the brief here. This gesture […]
By Nancy Fletcher, OAAA President and CEO Aspirational, yes. The goal, says former OAAA Chairman Kevin Gleason (Adams + Fairway), is to make OOH more powerful than anyone has yet to imagine. OAAA’s five-year strategic plan is designed to help the industry get there by making OOH more of a […]
An OAAA Special Report By Nancy Fletcher, OAAA President and CEO In early February OAAA brought together OOH industry leaders, technology professionals, city officials, and think tank reps to attend “Cities Going Digital: Understanding Smart Cities” at the Woodrow Wilson Center in Washington DC. The program and discussion centered around […]
With permission from Extension Media. By Mark Boidman, Susan Wang, and Brandon Yoshimura, PJ SOLOMON The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, […]
As a service, OAAA is providing a quick way to congratulate local Olympic winners on digital billboards. This article explains how it happened. On February 11: “Send me the template,” said a billboard GM in northern Ohio, “and I’ll get that up right away.” It was 7:37 in the morning. […]
