In case you missed it, an article in this week’s OAAA Outlook reviewed the WARC (World Advertising Research Center) February 2018 Global Ad Trends report. As illustrated below, a review of the WARC case studies from 96 countries revealed successful brands across the globe have allocated an average of 13 percent of their media […]
The federal government is supporting the State of Tennessee’s defense of its billboard law as a constitutional regulation that does not violate free speech. On March 5, the US Justice Department filed a friend-of-the-court brief (amicus) in the case Thomas v. Schroer. You can read the brief here. This gesture […]
By Nancy Fletcher, OAAA President and CEO Aspirational, yes. The goal, says former OAAA Chairman Kevin Gleason (Adams + Fairway), is to make OOH more powerful than anyone has yet to imagine. OAAA’s five-year strategic plan is designed to help the industry get there by making OOH more of a […]
An OAAA Special Report By Nancy Fletcher, OAAA President and CEO In early February OAAA brought together OOH industry leaders, technology professionals, city officials, and think tank reps to attend “Cities Going Digital: Understanding Smart Cities” at the Woodrow Wilson Center in Washington DC. The program and discussion centered around […]
With permission from Extension Media. By Mark Boidman, Susan Wang, and Brandon Yoshimura, PJ SOLOMON The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, […]
As a service, OAAA is providing a quick way to congratulate local Olympic winners on digital billboards. This article explains how it happened. On February 11: “Send me the template,” said a billboard GM in northern Ohio, “and I’ll get that up right away.” It was 7:37 in the morning. […]
OSHA has a searchable database on accidents and fatalities. Insider sorted the database based on the NAICS code 541850 (outdoor advertising) and the results were encouraging. Accidents and fatalities are trending down. Annual outdoor advertising accidents and fatalities were 1.6 and 0.8, respectively, for the last five years versus a […]
Last week Insider published the 2018 out of home website rankings. Insider is getting requests from companies wishing to improve their websites. Here are the five steps you can take to improve your out of home advertising website. Ad sign video. Only 7% of out of home websites do this. […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA On February 1, FHWA informed New York State DOT that it would withhold $14 million as penalty for the State’s installation of illegal on-road signs that promote New York State. Kerry Yoakum, an attorney and former state regulator at Ohio […]
OAAA has prepared an outstanding two-minute video that makes the case for out of home. You can watch the video below. Insider thinks this video should be embedded on the Why Outdoor page of your website. It makes a powerful visual case for why out of home advertising is a […]
