An OAAA Special Report By Nicole Randall, OAAA Communications Director, Brands have been using user-generated content (UGC) for social media campaigns since programs and apps like Instragram and Snapchat gained popularity. Advertisers quickly learned UGC about brands is created and shared by their customers, whether those brands or consumers recognize it or […]
By Chris Zukin, President, Meadow Outdoor Advertising, Dalles, OR Governor Kate Brown signed long-sought legislation April 10th , 2018 to protect billboards from un-compensated government taking. In the past, the state paid only salvage value. The new law requires the state to pay full compensation for loss of an outdoor […]
Billboard law is unconstitutional because it treats roadside billboards differently than on-site business signs — based on content — says a plaintiff challenging Tennessee’s Billboard Act. “The law cannot function without evaluating a message’s meaning,” and thus runs afoul of a 2015 Supreme Court ruling against sign regulation based on […]
Company: Barrett Outdoor Headquarters: 381 Highland St., West Haven CT Markets: Eastern Connecticut Phone: 203.932.4601 Email: sales@Barrettoutdoor.com Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford. The Company was started in 1962 by Jack Barrett. John Barrett is the company’s President. Barrett is a member […]
Courtesy of the OAAA With political ad spend in this year’s midterm elections projected to reach historic highs, there’s more potential for OOH than ever before. Borrell Associates projects political ad spend to reach $8.5 in 2018. This expanded OOH opportunity is driven by these main factors: The vast majority […]
By Nancy Fletcher, OAAA President and CEO The top priority for the out of home advertising industry – according to OAAA’s March member survey – is launching and implementing a vision/plan to position OOH for continued growth. OAAA’s member survey (nearly 400 responses) provides a clear, unvarnished picture of what’s […]
Courtesy of the OAAA The US ad market is projected to reach an all-time high this year, generating $197 billion in revenue. Up 5.5 percent, this is a 2.7 percent acceleration on last year’s growth, and stronger than MAGNA’s earlier forecast of 5 percent. OOH is expected to grow 2.1 […]
By Ken Klein OAAA Executive Vice President, Government Affairs In political bellwether Ohio, a sharp-looking billboard stands out along the high-volume Interstate approach to Columbus: IMPEACHMENT NOW. Who put that message here, in the heartland, my Ohio in-laws wanted to know. The answer: a traveling photographer named Claude Taylor, based in Silver […]
By Nicole Randall, OAAA Communications Director From Hollywood to professional sports, OOH has taken the spotlight this year. Fans have used the OOH medium to reach celebrities and other fans, expressing their support and opinions. The Bachelor Following part one of The Bachelor (ABC) finale on March 5, fans were […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Remarkable for its staying power, the FBI’s “Ten Most Wanted Fugitives” list remains relevant and effective because it morphed into whatever media can reach the next tipster. The multi-media goal is to empower the public to “make the world smaller” for […]
