The OAAA has issued its 2018 annual report. Insider urges you to read it in it’s entirety to to review the successes of 2018 and to identify the important issues for 2019. The OAAA effectively defended the industry’s interests in court and before legislative bodies in numerous ways: filing a […]
Three year-end regulatory stories. Myron Laible Billboard operators in Missouri thanked Myron Laible for his long service to the industry. Laible retires from the Outdoor Advertising Association of America (OAAA) effective January 4, 2019, after 33+ years. The OAAA Board of Directors and Legislative Committee honored him on November 13. […]
The New York Times did a nice feature this week called Digital Data Gives Billbaord Owners More Reason to Love a Good Traffic Jam. It quotes Lamar’s John Miller, Clear Channel Outdoor’s Dan Levi, Outfront Media’s Jeremy Male and iHeart’s Robert Pittman on how they use data to target commuters […]
By Nicole Randall OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “The OOH industry is rapidly evolving as innovative technologies are introduced and deployed. How would you describe today’s dynamic OOH medium to a non-techie?” […]
Insider is running a series of columns in which out of home leaders give their predictions for 2019. We’ve previously heard from Vistar’s Michael Provenzano and OUTFRONT Media’s Jodi Senese. Today we hear from Chris Cowlbeck the General Manager of the Independent Billboard Operators USA. We at the IBOUSA headquarters […]
Federal Appeals Court to Hear the Case Soon Insider has been tracking an important court case in Tennessee, Thomas v Schroer. Word came this week that a federal appeals court will hear arguments on this challenge to billboard law based on the assertion that it violates the First Amendment. A three-judge […]
Company: Look Billboards Market: Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24. Chris Cowlbeck is the General […]
At the 2019 OAAA\Geopath OOH Media Conference + Expo in Las Vegas, the OOH industry will pay tribute to its most influential leaders and visionaries with the presentation of the OOH Industry Awards. These awards are given to individuals who have added to the legacy of the OOH industry with […]
By Steve Nicklin, Vice President of Marketing, OAAA The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. What follows is a review of the education and insights offered during this sold-out half-day event. The Ad Club […]
There was good news and bad new in this week’s OAAA 3Q 2018 OOH revenue release. Good News 34 consecutive quarters of US OOH revenue growth. 3Q 2018 US OOH revenue growth is well above 2.5% average quarterly US OOH revenue growth for the past two years. Bad News US […]
