My Turn, By Nancy Fletcher OAAA President and CEO In today’s era of highly targeted media options, OOH has emerged as a central ingredient within the most thoughtful communication strategies. The power of OOH is recognized by savvy brands and agencies who understand the medium is a force that drives […]
By Q Chaghtai Digital Brand Manager at OAAA Brands are encouraging social media interaction now more than ever as many advertisers are understanding how well OOH advertising complements the modern media plan. A billboard or transit ad at one intersection can now be shared around the world in an […]
On Tuesday Insider ran an article by Paul Wright on a Pennsylvania Commonwealth Court ruling that billboard lease income could be considered when estimating the taxable value of land. This is a big issue for operators because landlords will be more reluctant to allow billboards on their property if a […]
Pat O’Donnell is president of YESCO Outdoor Media and chairman of the Legislative Committee of the Out of Home Advertising Association of America. Listen to these articulate testimonials from a small-town police chief, a founder of Earth Day, and a big-city health commissioner fighting opioid addiction. The Police Chief […]
Digital Out of Home Ad Displays Will Feature the ‘Protect Our Species’ Campaign April 10, 2019 (Washington, DC) – Compelling images of threatened species – from eagles to bees – will appear nationwide on donated out of home (OOH) ad space to support Earth Day. The OOH campaign begins April […]
An OAAA Special Report Driven by OOH and search, advertising sales in the US reached an all-time high in 2018, according to a new study by MAGNA. Advertising spending grew by almost 10 percent to $212 billion. The best performers of the year, according to the report, were paid search (ad […]
By Steve Nicklin, Vice President of Marketing, OAAA OAAA has released the 2018 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Of the […]
My Turn: By Nancy Fletcher OAAA President and CEO Someone asked me what I’m looking forward to at the OOH Media Conference + Expo in Las Vegas next month. Plenty, because the agenda is a stacked deck. An ace in that deck is new national advertiser research that tells us: What our […]
With permission from OAAA. A single billboard with a birthday wish for dad proves — once again — the power of out of home media to ignite global fame. Brothers Michael and Christopher Ferry put up a billboard in New Jersey, asking people to “WISH MY DAD HAPPY BIRTHDAY.” Their dad Chris Ferry got […]
March 26, 2019 (Washington, DC) — A comprehensive compilation of best practices for digital out of home (DOOH) media has been published by five leading industry trade groups. DOOH Best Practices is a collaborative joint venture between the Digital Place Based Advertising Association (DPAA), Digital Signage Federation (DSF), Interactive Advertising […]
