An OAAA Special Report Driven by OOH and search, advertising sales in the US reached an all-time high in 2018, according to a new study by MAGNA. Advertising spending grew by almost 10 percent to $212 billion. The best performers of the year, according to the report, were paid search (ad […]
By Steve Nicklin, Vice President of Marketing, OAAA OAAA has released the 2018 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Of the […]
My Turn: By Nancy Fletcher OAAA President and CEO Someone asked me what I’m looking forward to at the OOH Media Conference + Expo in Las Vegas next month. Plenty, because the agenda is a stacked deck. An ace in that deck is new national advertiser research that tells us: What our […]
With permission from OAAA. A single billboard with a birthday wish for dad proves — once again — the power of out of home media to ignite global fame. Brothers Michael and Christopher Ferry put up a billboard in New Jersey, asking people to “WISH MY DAD HAPPY BIRTHDAY.” Their dad Chris Ferry got […]
March 26, 2019 (Washington, DC) — A comprehensive compilation of best practices for digital out of home (DOOH) media has been published by five leading industry trade groups. DOOH Best Practices is a collaborative joint venture between the Digital Place Based Advertising Association (DPAA), Digital Signage Federation (DSF), Interactive Advertising […]
By Nicole Randall, OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members, “What is the next big OOH tech trend?” Lawrence Chan, Cuebiq The application of mobile technology to enhance and prove the medium’s effectiveness is […]
By Nicole Randall OAAA Communications Senior Director Just introduced as an Oakland Raider, former Steeler wide receiver Antonio Brown has parting words for fans in Pittsburgh: “Thank you.” Brown’s good-bye gesture – after nine seasons and 74 touchdowns in Pittsburgh – is the latest example of the sports thank-you billboard. […]
OAAA President and CEO Nancy Fletcher was a guest on last week’s Billboard Insider podcast. Nancy talked about the upcoming OOH Conference. Why Should Someone Plan to attend the May 20-22 OOH Conference? It’s going to be amazing. It’s at the Aria Resort in Las Vegas. It’s equal parts celebration, […]
Ken Klein, OAAA Executive Vice President, Government Affairs The Pennsylvania Turnpike pleads with drivers to focus on the road, not cell phones (Focus is Key). It delivers that message on billboards. The PA Turnpike campaign (tagline: “Delete the Distractions”) is the latest example of billboards as safety messengers. For decades, […]
By Nancy Fletcher, President and CEO, OAAA As media, sports, and academia honor the memory of the legendary Karl Eller (1928-2019), his many admirers recall the traits that guided him and inspired others. I knew Karl 40 years. He was positive, even when times were tough. He was resilient, standing […]
