Amid a volatile advertising market, it’s more challenging than usual to compile a sales plan for success. The current economic scenario creates an even greater importance of understanding the historical nuances of the marketplace. To assist sales teams with prospecting and competitive positioning, three new reports are now available: 2019 […]
Dear OAAA Members and Colleagues, As we continue to monitor Coronavirus (COVID-19) developments closely, the health and well-being of our members, their staff, and our employees is of utmost importance to us. Today, we would like to share with you OAAA’s response to the COVID-19 pandemic. OOH Industry Impact The […]
Digital billboards and automated buying allow people to respond quickly with messaging based on current events. We’ve seen this used in the presidential race and we’re seeing it used to fight coronavirus. Last week twitter founder and Adquick investor Alex Ohanian used Adquick to execute a buy on a trio […]
AT&T has been chosen by the out of home (OOH) advertising industry and the Out of Home Advertising Association of America (OAAA) to receive the 2020 OBIE Hall of Fame Award. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy […]
OAAA has revealed 112 finalists for the 2020 OBIE Awards. Now in its 78th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) advertising medium. Bronze, Silver, and Gold OBIE Awards, including four Gold […]
The Tennessee House Transportation Subcommittee on Infrastructure passed two bills to amend the State’s sign regulations. Both bills are designed to fix Tennessee’s sign regulations which were overturned by the Thomas v Bright court challenge. HB 1071 is legislation prepared by various stakeholders including the out of home advertising industry. HB […]
Tennessee’s General Assembly has started considering changes to Tennessee’s billboard-control law because federal courts have ruled the law unconstitutional. The motivation to enact a new billboard law is to remedy a pending legal challenge regarding free speech (Thomas v. Bright). Similar constitutional challenges to billboard law arose in Oregon and […]
A Maryland appeals court yesterday ruled that a Baltimore City excise tax on billboards does not violate the First Amendment rights of Clear Channel Outdoor, upholding a state tax court decision in favor of the City’s Finance Department. Key components of the ruling include: EXCISE TAX – FIRST AMENDMENT An […]
By Ken Klein, OAAA, from MediaPost Colorado, a pioneer in marijuana legalization, has revised its rules to allow pot ads on billboards. The new rules call for 500-feet billboard buffers from schools, places of worship, and public playgrounds. This rule change in Colorado reflects broader points: – Norms are emerging […]
People ask Insider “How do we get young people interested in out of home?” Ken Klein, EVP Government Affairs at the OAAA shows us how. Insider talked with Klein this week. I hear you’re on an advisory board of your Alma Mater. I am involved with my college; I’m on […]
