The Tennessee House Transportation Subcommittee on Infrastructure passed two bills to amend the State’s sign regulations. Both bills are designed to fix Tennessee’s sign regulations which were overturned by the Thomas v Bright court challenge. HB 1071 is legislation prepared by various stakeholders including the out of home advertising industry. HB […]
Tag: oaaa
Can Tennessee Legislature Remedy Court Challenge?
Tennessee’s General Assembly has started considering changes to Tennessee’s billboard-control law because federal courts have ruled the law unconstitutional. The motivation to enact a new billboard law is to remedy a pending legal challenge regarding free speech (Thomas v. Bright). Similar constitutional challenges to billboard law arose in Oregon and […]
Maryland Panel Rules Baltimore Billboard Tax Constitutional
A Maryland appeals court yesterday ruled that a Baltimore City excise tax on billboards does not violate the First Amendment rights of Clear Channel Outdoor, upholding a state tax court decision in favor of the City’s Finance Department. Key components of the ruling include: EXCISE TAX – FIRST AMENDMENT An […]
Colorado Greenlights Cannabis Billboards
By Ken Klein, OAAA, from MediaPost Colorado, a pioneer in marijuana legalization, has revised its rules to allow pot ads on billboards. The new rules call for 500-feet billboard buffers from schools, places of worship, and public playgrounds. This rule change in Colorado reflects broader points: – Norms are emerging […]
Ken Klein on Getting the Next Generation Involved with Out of Home.
People ask Insider “How do we get young people interested in out of home?” Ken Klein, EVP Government Affairs at the OAAA shows us how. Insider talked with Klein this week. I hear you’re on an advisory board of your Alma Mater. I am involved with my college; I’m on […]
Michigan Billboard Hackers Caught
Insider posted an article in October 2019 about a digital sign that was hacked on I-75 North in Auburn Hills MI and showed an adult video for 20 minutes to the public. Maybe the best way to deter hackers is to make known there are consequences to their actions. Insider […]
2020 OAAA/Geopath Local Case Study Contest
When the final year-end numbers are tallied, 2019 should prove to be one of the best years for OOH in the past decade. OOH continues to defy the trajectory of traditional media by posting continuous growth fueled largely by the medium’s ability to produce results for local advertisers. Every OOH […]
OAAA Adds 69 Members in 2019
The OAAA issued its 2019 Annual Report. Some of the highlights. The OAAA added 69 new members during 2019. That’s a sign of a healthy industry and a healthy association. Out of home companies account for 51% of membership. There’s still room to grow the out of home membership. Insider […]
The OAAA Answers Questions about the California Privacy Law
The California Consumer Privacy Act (CCPA) takes effect January 1, 2020. Insider contacted OAAA to ask about resources for out of home companies. An OAAA-commissioned Q&A: Describes the California law Explains how it come about Offers tips on how to comply Predicts next steps regarding privacy regulations outside of California […]
Health Officials Address Vaping Risks with OOH
By Aaron Burnett co-founder and growth lead at Cohoot.com Vaping has been receiving a lot of attention lately, at times championed as a substitute for smoking regular cigarettes but also condemned for creating health problems. To communicate risks of vaping, health officials and anti-drug coalitions are launching public multi-media campaigns, […]