AT&T has been chosen by the out of home (OOH) advertising industry and the Out of Home Advertising Association of America (OAAA) to receive the 2020 OBIE Hall of Fame Award. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy […]
OAAA has revealed 112 finalists for the 2020 OBIE Awards. Now in its 78th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) advertising medium. Bronze, Silver, and Gold OBIE Awards, including four Gold […]
The Tennessee House Transportation Subcommittee on Infrastructure passed two bills to amend the State’s sign regulations. Both bills are designed to fix Tennessee’s sign regulations which were overturned by the Thomas v Bright court challenge. HB 1071 is legislation prepared by various stakeholders including the out of home advertising industry. HB […]
Tennessee’s General Assembly has started considering changes to Tennessee’s billboard-control law because federal courts have ruled the law unconstitutional. The motivation to enact a new billboard law is to remedy a pending legal challenge regarding free speech (Thomas v. Bright). Similar constitutional challenges to billboard law arose in Oregon and […]
A Maryland appeals court yesterday ruled that a Baltimore City excise tax on billboards does not violate the First Amendment rights of Clear Channel Outdoor, upholding a state tax court decision in favor of the City’s Finance Department. Key components of the ruling include: EXCISE TAX – FIRST AMENDMENT An […]
By Ken Klein, OAAA, from MediaPost Colorado, a pioneer in marijuana legalization, has revised its rules to allow pot ads on billboards. The new rules call for 500-feet billboard buffers from schools, places of worship, and public playgrounds. This rule change in Colorado reflects broader points: – Norms are emerging […]
People ask Insider “How do we get young people interested in out of home?” Ken Klein, EVP Government Affairs at the OAAA shows us how. Insider talked with Klein this week. I hear you’re on an advisory board of your Alma Mater. I am involved with my college; I’m on […]
Insider posted an article in October 2019 about a digital sign that was hacked on I-75 North in Auburn Hills MI and showed an adult video for 20 minutes to the public. Maybe the best way to deter hackers is to make known there are consequences to their actions. Insider […]
When the final year-end numbers are tallied, 2019 should prove to be one of the best years for OOH in the past decade. OOH continues to defy the trajectory of traditional media by posting continuous growth fueled largely by the medium’s ability to produce results for local advertisers. Every OOH […]
The OAAA issued its 2019 Annual Report. Some of the highlights. The OAAA added 69 new members during 2019. That’s a sign of a healthy industry and a healthy association. Out of home companies account for 51% of membership. There’s still room to grow the out of home membership. Insider […]
