WASHINGTON DC, April 21, 2025–EARTHDAY.ORG, (EDO), the global force behind Earth Day, is partnering with the Out of Home Advertising Association of America OAAA,, the leading trade group representing the entire out of home (OOH) advertising industry, for the seventh year in a row. This dynamic national advertising campaign, also produced […]
OAAA CEO Anna Bager did an interview with the New York Stock exchange a few weeks ago. Some of the highlights. “We are in a very good place.” Out of home advertising is probably the oldest form of advertising we’ve been around since the cave paintings…we’re a very resilient and […]
Last week, Mike Hershey, head of OAAA Government Affairs, gave a presentation at IBO on federal tariffs and tax legislation. We asked Mike for his perspective on news over the last couple of days that some electronics are excepted from recent tariff increases. Below is Mike’s response. On Friday, the […]
The OAAA has released the agenda for the Independent operators summit from 2:30 to 5:30 Monday May 5th on the first afternoon of the 2025 OOH Media Conference in Boston. You can see details and register at OOH2025.com To receive a free morning newsletter with […]
The Out of Home Advertising Association of America (OAAA) today released its 2024 MegaBrands and 2024 OOH Advertising Facts & Figures Reports, revealing how the world’s most influential brands and fastest-growing categories are embracing out of home (OOH) as a high-impact, performance-driven media channel. Together, the reports highlight the companies […]
WASHINGTON, DC — The Out of Home Advertising Association of America (OAAA) today unveiled the full agenda for its 2025 OOH Media Conference, taking place May 5–7 in Boston, with a headlining keynote by actor, writer, and producer, Charlie Day. With powerhouse marketers, agency executives, media analysts, and industry thought […]
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NEW YORK, NY — The Out of Home Advertising Association of America (OAAA) and Big Brothers Big Sisters of America (BBBSA) have joined forces to inspire and develop the next generation of out of home (OOH) advertising leaders through an industry-wide mentorship and talent pipeline initiative. This strategic alliance will […]
As the 2025 OOH Media Conference approaches, the Out of Home Advertising Association of America (OAAA) is excited to announce more distinguished brand marketers, agency leaders, and industry experts who will take the stage in Boston from May 5–7, 2025. This year’s conference, themed “The Power of Presence,” will highlight […]
WASHINGTON, D.C. MARCH 6, 2025 – Out of home (OOH) advertising revenue surpassed $9.1 billion in 2024, a 4.5% increase from the previous year, according to newly released data from the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. This is […]
