Last week, Mike Hershey, head of OAAA Government Affairs, gave a presentation at IBO on federal tariffs and tax legislation. We asked Mike for his perspective on news over the last couple of days that some electronics are excepted from recent tariff increases. Below is Mike’s response. On Friday, the […]
The OAAA has released the agenda for the Independent operators summit from 2:30 to 5:30 Monday May 5th on the first afternoon of the 2025 OOH Media Conference in Boston. You can see details and register at OOH2025.com To receive a free morning newsletter with […]
The Out of Home Advertising Association of America (OAAA) today released its 2024 MegaBrands and 2024 OOH Advertising Facts & Figures Reports, revealing how the world’s most influential brands and fastest-growing categories are embracing out of home (OOH) as a high-impact, performance-driven media channel. Together, the reports highlight the companies […]
WASHINGTON, DC — The Out of Home Advertising Association of America (OAAA) today unveiled the full agenda for its 2025 OOH Media Conference, taking place May 5–7 in Boston, with a headlining keynote by actor, writer, and producer, Charlie Day. With powerhouse marketers, agency executives, media analysts, and industry thought […]
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NEW YORK, NY — The Out of Home Advertising Association of America (OAAA) and Big Brothers Big Sisters of America (BBBSA) have joined forces to inspire and develop the next generation of out of home (OOH) advertising leaders through an industry-wide mentorship and talent pipeline initiative. This strategic alliance will […]
As the 2025 OOH Media Conference approaches, the Out of Home Advertising Association of America (OAAA) is excited to announce more distinguished brand marketers, agency leaders, and industry experts who will take the stage in Boston from May 5–7, 2025. This year’s conference, themed “The Power of Presence,” will highlight […]
WASHINGTON, D.C. MARCH 6, 2025 – Out of home (OOH) advertising revenue surpassed $9.1 billion in 2024, a 4.5% increase from the previous year, according to newly released data from the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. This is […]
Marci Werlinich is departing as EVP-Operations at OAAA after a 39 year career of tireless-behind-the-scenes work to make the organization run smoothly. She will be missed. SVP Marketing and Analytics Steve Nicklin is now the oldest tenured OAAA Exec at 11 years. Here’s the announcement. As we embark on an […]
Last week the OAAA named Patrick Dolan Chief Operating Officer. Billboard Insider interviewed Dolan. What led you to the OAAA? Having worked with Anna Bager at the Interactive Advertising Bureau (IAB), I was thrilled when she asked me to advise the OAAA on strategic initiatives last year; this made stepping […]
