OAAA Chief Marketing Officer Christina Radigan moderated an incisive conversation with OOH specialists yesterday as part of the OAAA’s Lunchbreak series. Some highlights. Rapport President Chris Olsen on the cookieless future and out of home It helps and hurts us. In an Apple cookieless world…it’s going to drive some […]
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Insider’s Three Takeaways From Last Week’s IBO Conference
Our first thought on last weeks IBOUSA conference in Denver is, ZOOM has been a necessary and productive means of communication during the pandemic, but it is no substitute for gathering together in person, to share ideas, catch up on friendships and learn together as an industry. It was truly […]
US out of home revenue to jump in second quarter
How is the US out of home industry recovering from covid? Billboard Insider compiled this chart comparing the change in public company US out of home revenues over the past year against the change in US out of home industry revenues compiled by the OAAA. We added a column for […]
OAAA Announces Guidelines for Digital OOH Exposure Methodology
WASHINGTON D.C. (May 7, 2021) – The Out of Home Advertising Association of America (OAAA), today released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The “OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices” will establish an industry-wide measurement […]
Karen Germ Named OAAA VP Marketing
WASHINGTON, D.C. (May 3, 2021) —The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, today announced that Karen Germ has joined as Vice President of Marketing. Germ, who will be based in the trade group’s New York office, was brought on to implement OAAA’s industry-leading initiatives to raise awareness for and elevate OOH as […]
Rothfelder on Cannabis Advertising Regulations and OOH
Chris Cowlbeck and his fantastic team at IBO are planning a fun and educational Spring Conference at the Sheraton Denver Downtown Hotel on May 5 through 8. While the last couple of conferences were enjoyable and helpful as usual, they were largely relegated to virtual presentations and smaller audiences because […]
The 2021 US OOH Recovery In One Slide
Yesterday’s OAAA Lunch Break was titled Driving Success with Research and Data. One slide prepared by OAAA VP Steve Nicklin caught Billboard Insider’s eye. Magna forecasts 12% growth in US out of home revenues in 2021 versus growth rates of 8% for digital media, 5% for national TV and 1% […]
OOH Geopath Conference Agenda Released
The OAAA/Geopath 2021 Conference Agenda has been released. Billboard Insider doesn’t want to miss the Leadership Outlook panel. Plenty of other great panels. US House Majority Whip James E. Clyburn and Ken Klein on Political Issues Alexis Ohanian and Adquick CEO Matt O’Connor on OOH for Social AmpliAnna Gager interviews […]
Cannabis Update: Migration to Legalization
Ken Klein OAAA Executive Vice President, Government Affairs From the heart of the old Confederacy to the desert West, voters and elected officials continue to expand legalization of marijuana. Latest developments include: Out of home media continues to dominate cannabis ad spend, with 42 percent overall share (Kantar tracking). Several […]
OAAA Sales Tip: Megabrands 2020 – Top Advertiser Insights
MegaBrands is a comprehensive review of the largest national advertisers in both OOH and total media. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Ranked in order of OOH spending, the top 20 advertisers […]