Washington, D.C., May 5, 2025 — The Out of Home Advertising Association of America (OAAA), the national trade association representing the entire out of home (OOH) advertising industry, today announced the appointment of several new leaders to its Board of Directors and Executive Committee. These appointments reinforce OAAA’s commitment to building […]
OOH Veteran Greg Ald to Join OAAA as SVP, Revenue, Growth, and Membership Washington, DC, May 1, 2025 – Coming off a record-breaking year for out of home (OOH) advertising, the Out of Home Advertising Association of America (OAAA) is sharpening its focus on long-term growth, operational excellence, and deeper member […]
Nine out of ten consumers are interested in restaurant OOH ads and 86% of consumers have taking action after seeing a restaurant OOH ad. And what do they want to see in the ad? In order of importance: restaurant location, price saving opportunities, new food/drinks, popular foods/drinks and seasonal food/drinks. […]
WASHINGTON DC, April 21, 2025–EARTHDAY.ORG, (EDO), the global force behind Earth Day, is partnering with the Out of Home Advertising Association of America OAAA,, the leading trade group representing the entire out of home (OOH) advertising industry, for the seventh year in a row. This dynamic national advertising campaign, also produced […]
OAAA CEO Anna Bager did an interview with the New York Stock exchange a few weeks ago. Some of the highlights. “We are in a very good place.” Out of home advertising is probably the oldest form of advertising we’ve been around since the cave paintings…we’re a very resilient and […]
Last week, Mike Hershey, head of OAAA Government Affairs, gave a presentation at IBO on federal tariffs and tax legislation. We asked Mike for his perspective on news over the last couple of days that some electronics are excepted from recent tariff increases. Below is Mike’s response. On Friday, the […]
The OAAA has released the agenda for the Independent operators summit from 2:30 to 5:30 Monday May 5th on the first afternoon of the 2025 OOH Media Conference in Boston. You can see details and register at OOH2025.com To receive a free morning newsletter with […]
The Out of Home Advertising Association of America (OAAA) today released its 2024 MegaBrands and 2024 OOH Advertising Facts & Figures Reports, revealing how the world’s most influential brands and fastest-growing categories are embracing out of home (OOH) as a high-impact, performance-driven media channel. Together, the reports highlight the companies […]
WASHINGTON, DC — The Out of Home Advertising Association of America (OAAA) today unveiled the full agenda for its 2025 OOH Media Conference, taking place May 5–7 in Boston, with a headlining keynote by actor, writer, and producer, Charlie Day. With powerhouse marketers, agency executives, media analysts, and industry thought […]
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