Don William Davidson died on February 8, 2022. Here’s Davidson’s obituary. He was 84 years old. Davidson had several jobs in the out of home business including a stint as CEO of Gannett Outdoor, the largest out of home company in the world at that time. He also worked at […]
In December 2021 Laura Colona was hired at the EVP/Commercial Marketing Officer of the OAAA. Colona is based in New York City. She heads up the OAAA’s marketing and presides over the OAAA CMO Council, CRO Council, Creative Council and Innovations committee. Billboard Insider interviewed her earlier this week. What’s […]
Two years ago, Insider published a piece on the importance of involving young people in the billboard industry. In honor of the 2022 Super Bowl and Bengals quarterback, Joe Burrow, I wanted to provide an update on this topic. Who designed the Joe Burrow billboard? The billboard was designed by […]
By: Rick Robinson, OAAA Chief Creative Officer in Residence Reflecting the dramatic rise in OOH Media investment, entries for the 80th annual OBIE Awards increased 40% over 2021 and have surpassed pre-pandemic years. This further demonstrates the power of OOH as a brand catalyst for creativity in the public space […]
From Adkom on LinkedIn Out-of-home advertising is back stronger than ever, thanks in part to the pandemic. COVID-19 has accelerated several trends that have been building up for years, bringing them into the mainstream, and in the process has created the perfect environment to leverage OOH for improved results. The […]
OAAA members are always looking for ways to showcase the value of OOH with clients. If you have campaigns that generated quantifiable proof of the value OOH made in local ad communities, we want to hear from you. In addition to industry recognition, our grand prize winner will receive $500, […]
By Steve Nicklin, SVP Marketing and Analytics, OAAA With the NFL playoffs picture now decided, there’s building anticipation about Super Bowl LVI on February 13. Most advertising professionals know that the Super Bowl is the most expensive media platform available, and this year’s thirty-second spots are projected to hit a […]
The OAAA 2021 annual report was released yesterday. We are reprinting Anna Bager’s letter to the out of home industry. Dear OAAA members, colleagues, and friends, I am delighted to share the 2021 OAAA Annual Report with you. As the world grapples with returning to normalcy, one thing is certain […]
The roadside billboard business has put covid in the rear view mirror. Street furniture and transit are recovering but still down. Place-based lags. That’s apparent when you parse the US out of home industry by format as reported by the OAAA. This chart shows the third quarter 2021 performance of […]
WASHINGTON D.C. (December 9, 2021) – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the winners of its Annual OOH Media Plan of the Year Awards. This year’s OOH Media Plan of the Year […]
