At the OAAA Safety Seminar, operations personnel will hear from safety experts about the latest laws, regulations, and practices concerning safety in the workplace as it relates to the OOH industry. Topics included: OSHA update Fall protection Vegetation control Structural inspections Safety meetings Driver safety Dealing with subcontractors Powerline safety […]
US Billboards have completely recovered from covid and then some. The other US out of home sectors still lag. Here’s what Billboard Insider found after reviewing the last three years of quarterly US out of home revenues by sector as reported to the OAAA. US billboard revenues are 12% above […]
WASHINGTON D.C. (August 18, 2022) – Out of home (OOH) advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, accounting for $2.62 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). These Q2 revenues are roughly equivalent […]
Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho, Montana, Wyoming, Utah Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Meadow Outdoor is a family-owned, firm started by Joe Zukin in 1968. Joe began his association with the outdoor industry while President of Frontier Village Amusement Park in San Jose, CA in the […]
Everything you need to know to create even safer OOH operations Investing in safety should be a priority – for the health of our employees and our industry, which is why we’re devoting three days to discussing the practices aimed at keeping your construction and maintenance workers even safer. […]
By Steve Nicklin SVP Marketing and Analytics, OAAA The QSR category produced a solid 7.3% increase in OOH spend in 2021, and the latest OAAA-Harris Poll research showcases why OOH is an important component of the fast food media mix. McDonald’s is the classic OOH case study, having earned the […]
Calling all OOH advertisers – The 2022 Media Plan Awards are open for entries The numbers don’t lie. The power of OOH keeps growing, so much so that it’s now much more efficient at generating results than TV, video, radio, banner, and print ads. But great OOH campaigns don’t just […]
A recent Wall Street Journal article reports on a lack of communication between TV sets and streaming devices which causes an estimated waste of over $1 billion in ad dollars. In a season where inflation is raging, you would expect an increasing focus by companies on the productive use of […]
By Steve Nicklin, SVP, Marketing and Analytics, OAAA In an economic climate impacted by high inflation, it’s no surprise the latest research from OAAA and The Harris Poll reveals 68 percent of Back-to-School (BTS) shoppers will be looking for OOH ads regarding special sales and deals as they make […]
US Out of Home revenues grew 41% in the first quarter of 2022. When you look into the numbers you can see Place Based, Transit and Street revenues grew in triple digits versus 22% growth for Billboards. High growth for Place Based, Transit and Street furniture is due to the […]
