On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of 2022, issues to watch in 2023 and new initiatives for independent out of home companies. What are some out of home stories to watch in 2023? Keeping an eye on the economy…I have a […]
OOH Ad Recall Tops Live/Streaming TV, Podcasts, Radio, Print & Online Executions Jan. 4, 2023 (WASHINGTON & NEW YORK) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) media ecosystem, has partnered with leading financial advisory firm Solomon […]
You asked and we heard you! We’re extending the deadline for the 2023 OBIE Awards to January 13, 2023! Don’t miss your chance to have your work be recognized among the OOH elite! Submit your entries by 1/13/2023 by midnight ET. ENTER NOW P.S. Want to know what makes for a […]
Billboard Insider owns Circle City Outdoor, a small out of home company with 65 total faces including 1 digital billboard in Minnesota and Indiana. We watch ever penny but include an OAAA membership in our annual budget. Here’s why. OAAA is our insurance policy on regulatory risk. When sign codes […]
By Julia Cramer, Adomni Content Specialist Synopsis: Let’s dive into the past, present, and future of out-of-home (OOH) measurement. When some think of out-of-home (OOH), it’s hard to picture the one-to-many advertising medium as measurable against specific business objectives. But despite popular belief, the oldest form of advertising has […]
Billboard revenues are surging, transit and place based revenues are coming back and place based revenues continue to lag versus pre covid. That’s what’s apparent in the third quarter 2022 revenue figures reported yesterday by the OAAA. US billboard revenues grew 7% in the third quarter of 2022 and are […]
The 2022 Media Plan of the Year Award goes to Rapport for its ‘NBA Postseason Taking it to the Streets’ campaign, which pushed the boundaries of DOOH innovation and multi-team collaboration to bring game updates and real-time commentary into the local communities. The result: across-the-board lift in tune-in intent, consideration, […]
More progress on establishing real time bidding standards for digital out of home. Implementation of these standards allows out of home to be properly described and traded alongside other digital media channels. See press release below and a recent OAAA blog post on real time bidding. WASHINGTON, D.C. & LONDON […]
OAAA ANNOUNCES 81st OBIE AWARDS ILLUSTRIOUS JURY ROSTER, LED BY FCB NEW YORK CO-CHIEF CREATIVE OFFICER GABRIEL SCHMITT Judging Panel Includes The Badger Agency’s Madonna Badger, VMLY&R’s Manuel Bordé,Horizon’s Marc Fenty, Allstate’s David Marsey, Out of Home Creative’s Melody Roberts & Zambezi’s Grace Teng WASHINGTON, D.C. — December 6, 2022 […]
WASHINGTON D.C. (December 5, 2022) – Out of home (OOH) advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH continues to power overall […]
