Tag: nielson

Why OOH is the Premium Advertising Medium

By Julia Cramer, Adomni Content Specialist Synopsis: OOH coupled with digital proves to be one of the most underrated ad types driving exceptional reach.  The Out of Home Advertising Association of America (OAAA), in partnership with Comscore, recently released its new survey, “Consumer Insights: OOH and Online Activation,” which concentrated […]

Out of Home, ROI and the Media Mix

by Matt Kelchner, Media Coordinator, EMC Outdoor What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home budget, but take dollars away from television and radio to do so? Now […]

90% of US Travelers Notice OOH Advertising

April 18, 2016 (Washington, DC) – More than 90 percent of US travelers have noticed some form of out of home (OOH) advertising in the past month, according to a new study conducted by Nielsen. Roadside billboards are the most noticed ads, according to Nielsen’s report, which offers a detailed […]