NEW YORK, NY – February 22, 2022 – New Tradition, an independent out-of-home media company, announces the acquisition of 10 advertising displays from Pearl Media. The assets include signage in Los Angeles’ popular Hollywood and Vine district, a high-profile billboard on 37th Street and 8th Avenue in New York, and more. These signs complement New Tradition’s existing roster of urban core, iconic signage across LA, New York, and other city centers covering the […]
New Traditions One Times Square sign was the winner of a Clio Cannabis award bronze for 2021. The ad design integrated across all four screens. You can watch a short video of the ad at the Clio Cannabis awards website. The 200 foot tall One Times square sign is New […]
New Tradition is excited to announce a long-term partnership with Bulletin Displays in Los Angeles, CA, to manage nine premium digital out-of-home advertising screens in South and East Los Angeles. These units offer advertisers highway facings along the I-5, I-10, I-405 and 710 freeways. The addition of these nine digital […]
New Tradition Media is excited to announce the acquisition of 4 spectacular wallscapes in Portland, OR, from Onsite Advertising. New Tradition now has a total of 5 high- impact advertising units in prime Portland neighborhoods: in Goose Hollow (including reads to West Burnside), at the entrance to the lively […]
LOS ANGELES, Feb. 10, 2021 /PRNewswire/ — Brian Kennedy, Founder and long-time CEO of Regency Outdoor Advertising Inc. (“Regency”), has entered into an agreement to acquire 100% of the shares of Regency and all of its assets including hundreds of billboards in key locations throughout Southern California, and numerous strategic properties and buildings. Kennedy […]
LOS ANGELES, Feb. 10, 2021 – New Tradition, a leading Out-of-Home media company, announced today the acquisition of 87 advertising faces from Regency Outdoor Advertising’s portfolio of 411 locations. This transaction represents New Tradition’s largest acquisition to date, joining the company’s already strong portfolio in the Los Angeles area which includes […]
LOS ANGELES (PRWEB) JANUARY 26, 2021 This January 2021, New Tradition Media has signed a long-term lease agreement with DJM and Gaw Capital Partners to take over the master advertising lease at the famed Ovation Hollywood property (previously Hollywood and Highland) in Los Angeles. New Tradition is a rocket ship within […]
Curious which of Billboard Insiders’ articles were read the most during 2020? We’ve broken it down by category. Billboard Insider broke the news when Jesse London’s TierOne Media entered the out of home business. This was our most read business and finance article. Newly Formed Billboard Firm Makes First Acquisition. […]
During Digital Sign Week you ought to wander down to Times Square to take a look at Prismview’s One Times Square digital billboard located at 42nd and Broadway. It just might be the most valuable advertising location in the world. New Tradition Media handles the ad sales. The […]
NEW YORK–(BUSINESS WIRE)–One of the country’s leading out-of-home advertising firms, New Tradition, has signed a master lease agreement for the new digital signage currently being built at One Times Square, the internationally-recognizable tower located in the center of Times Square. The property’s owner, Jamestown, announced the deal today. As the master signage […]
