By Neil Bell, Founder and Owner, New South Outdoor At New South Outdoor, we have had a number of new advertisers come on board in the last couple of months that have exclusively run “Now Hiring” ads. I am very happy to have this new business but it got me […]
By John James, Signbird Many out of home companies don’t allocate enough resources to help their sales team impress potential advertisers. Quality photos and sign video pay for themselves. Here are a 5 reasons why you should invest in better sign pictures and video. It Makes You An Expert A […]
By Neil Bell, New South Outdoor How does your outdoor business attract new business? If you are like me, you focus on calling prospects and putting “Available” on your unrented displays. Do you ever wish there was another channel or medium that produced noticeable and repeatable results? I sure have. […]
Insider recently talked with Tracey Hess, the Sales Administrator at New South Outdoor, which has few account delinquencies, even post covid. Hess thinks delinquencies are low for three reasons. We don’t put collections on the sales people. I thing that makes for awkward relationships for them. If they end up […]
Mixed views as to whether out of home clients are paying slower. Grey Outdoor’s Grey Vick had slow pays from April to July but things have improved since October. We saw an increase in average receivables from April to July. A similar increase to what Lamar has experienced. However in […]
By Neil Bell, New South Outdoor I recently had a discussion with another operator about my opinion on charging for art services so I thought I would share some thoughts on the matter. The bulk of our inventory is digital and because of this, we frequently create and change out […]
Lots of interest in Neil Bells’s sales article earlier this week on avoiding a race to the bottom. We asked Neil for a followup article on the specifics of bonusing. By Neil Bell, New South Outdoor Several Billboard Insider readers have asked me to give examples on how resisting discounts […]
By Neil Bell, New South Outdoor During the downturn of 2008, I remember feeling quite a bit of pressure to try to cut deals to get local customers back advertising. While cashflow was very important during that time, experience has shown me that offering heavy rate concessions makes the revenue […]
Neil Bell’s New South Outdoor continues to grow in Alabama with the acquisition of several sites in Huntsville from OMD. The addition of these locations gives New South an impressive display face count of 195 in Northeast Alabama. Marty Williamson of Williamson and Associates was the broker. Insider talked with […]
By Neil Bell, Owner, New South Outdoor Over the past week or so, I have been giving a lot of thought to how the Covid-19 and economic crisis will impact our business as well as each of our customers’ businesses. I know that we are all going to have to […]
