By Neil Morris At Apparatix’s Unleashed 2026 conference in Orlando, I ran live polls during my session with around two dozen independent billboard owners and managers. I expected to spend the session making the case that creative matters. It turned out the room was already there, and the real story […]
Ardmore, OK – IBO is making it easier than ever for independent operators to help their local advertisers succeed. “With our new integration with Super Optimal, IBO members can now access the simple, affordable, “self-serve” tool that I use that takes the guesswork out of billboard design, directly from our […]
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it comfortably the world’s biggest all-format digital Out of Home campaign ever launched. The rate card value of the media space provided, is estimated at US$40m to date, way ahead of the […]
As part of its continued international growth, Talon has extended its global independent OOH offering, with the addition of market leading digital OOH creative services specialist Grand Visual, and its digital OOH Ad tech provider QDOT. The strategic acquisition enables Talon to further enhance its abilities across the US and […]
Digital OOH production and creative technology company, Grand Visual, has hired David Bowry, who joins as production director, and Ben Clissen, who starts as senior producer, both will be working out of the London office. Bowry started his career in the gaming-industry, lead producing original content for Sony PlayStation. From […]
