Tag: national sales

OAAA Independents’ Summit National Sales Panel Recap

OAAA held its inaugural Independents’ Summit at this year’s OOH Media Conference in Boston. Sponsored by Blip/Adkom, the Summit focused on audience measurement, national sales, and programmatic. This Sales Tip is the third and final review of the three Summit panels. The national sales panel was developed and moderated by Gina Stratford, VP […]

Where have national revenues gone?

It’s been a common refrain from the CEO’s of the Big Three on their 2017 earnings transcripts that national sales have been weak, excepting the fourth quarter of 2017 which had political.  Insider asked a senior out of home sales executive for her opinion and here’s what she said: “National […]