Earlier this week Billboard Insider talked about funding your out of home company with your own funds. Today we talk about funding your out of home company with money from friends and family. One-fourth of Billboard Insider’s readers have used equity from friends and family to fund their OOH company. […]
Some great comments on yesterday’s Short versus Multi-Year Ad Contracts post. Meadow Outdoor’s Mike Zukin says multi-year ad contracts are a hedge. Long Term contracts are a great strategic hedge against a slow economy. We used them prior to 2008, but then increased their use after the meltdown. We sell […]
Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho, Montana, Wyoming, Utah Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Meadow Outdoor is a family-owned, firm started by Joe Zukin in 1968. Joe began his association with the outdoor industry while President of Frontier Village Amusement Park in San Jose, CA in the […]
Billboard pioneer Joe Zukin, the founding patriarch of Meadow Outdoor Advertising, died December 4 in California. He was 92. “Dad was a gracious man,” said son Chris Zukin. “He loved his family. He loved the outdoor advertising family as well.” “He was truly a great role model for his children, […]
