Tag: mfour

Digital Out of Home a Good Fit for Financial Services Advertising

NEW YORK, NY (September 20, 2022) – Vistar Media, the leading global provider of software for digital out-of-home (DOOH) and MFour, the leader in behavior-driven survey research, today released survey findings on consumers’ financial services preferences and behaviors – from where and how consumers prefer to bank and spend money, […]

Consumers Happy, Receptive and Ready to Spend

  With COVID-19 restrictions lifted and high rates of vaccination increasing, people are out of the house and reengaging with public spaces at an exciting pace.  In fact, the majority of Americans report enjoying being out of the house these days (72%),  feeling happy when they are out of the […]

Vistar/MFour Survey finds 88% of consumers like ads on out of home screens.

NEW YORK – November 19, 2020 – Vistar Media, MFour survey finds positive feelings also extend to perceptions of OOH ads, which are viewed as more trustworthy and relevant than ads on other platforms. More than half of U.S. consumers (58%) say they enjoy being outside these days, with 54% saying […]