Tag: Metro

L.A. City Council Approves Metro’s Proposed 80 Digital Billboards

The Los Angeles City Council, on Friday, approved a plan for the installation of about 80 digital billboards on properties owned by Metro throughout the city.  As reported by My News LA, the Council members voted 10-4 to amend city law to establish the Transportation Communication Network, a Metro program […]

Twin Cities Metro Signs 5 Year Ad Contract with Intersection

Minneapolis, MN – September 19, 2022 – Intersection, an experience-driven out of home media and technology company, today announced it has been awarded a new five-year contract with Metro Transit to further expand both static and digital advertising across the Twin Cities’ bus and rail network. Intersection has been Metro […]

Mesmerize Expands with Kalamazoo Transit Deal

NEW YORK, Jan. 28, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a national leader in transit, point of care, and place-based out-of-home advertising, announced today the expansion of its transit advertising portfolio with a new partnership with METRO of Kalamazoo, Michigan. The agreement provides Mesmerize the exclusive sales of exterior and interior transit advertising on 46 fixed-route […]

Metro Says New OOH Contract Worth Hundreds of Millions

Metro will dramatically expand its digital advertising network under a new contract that will provide an infusion of revenue to support rail and bus services for Metro riders. The ten-year contract for Metro’s advertising concession, awarded to OUTFRONT Media, Inc., is valued at more than $336 million over the next […]

A Difficult Balance: Free Speech vs Limits on Transit Ads

A three-judge panel heard arguments in a free speech challenge to Washington, DCs’ ban on issue-oriented ads in its transit system. The Archdiocese of Washington sued the Metro system after it rejected a 2017 Christmas-themed campaign that would link to a website encouraging donations to a Catholic charity and church […]