Tim O’Connell (who spent 21 years at Adams Outdoor including stints as CFO and Corporate Controller) has the following suggestion after reading 5 out of home metrics which matter: One measure which I learned in the hotel business but applies well to billboards is “Average Revenue per Available Unit”. This […]
A Billboard Insider reader asks” “What financial ratio and metrics do you recommend for a small billboard operator.” Here are the 5 financial metrics you should use to manage your out of home company. Occupancy Rate (occupied billboard faces/total billboard faces) This is the ratio of your sold billboard faces […]
