Tag: mendi robinson

Have OOH creative Q’s?

Three quotes on the importance of out of home design: Functional is easy.  Functional and beautiful isn’t.  If our canvases look like crap we look like crap.  – Eddy Herty, VP National Creative Director, OUTFRONT When people don’t renew it’s generally due to bad creative.  If we engage people, they […]

Great Creative is Crucial to Outdoor Advertising Effectiveness

By Mendi Robinson, VP of Creative, Lamar Advertising In today’s outdoor advertising industry, new age data science can show you where your target audiences are and how they move about their day, while advanced analytics can tell you where you should physically locate your ad. These are both very valuable […]

Lamar and A21 Run Campaign to End Human Trafficking

Baton Rouge, LA – October 19, 2020 – In support of the effort to end human trafficking, Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, has teamed up with A21, a global anti-human trafficking nonprofit with the mission to abolish modern-day slavery, and […]

Clever Weather-Triggered Digital Campaign

Lamar is running a clever ad campaign in Tuscaloosa, AL which combines a sense of humor with weather triggered ads.  Lamar Account Executive John James describes the ad: BankFirst Financial Services will be using their Digital Billboard in Tuscaloosa, AL to take advantage of all this rain we’re having with […]