By Steve Nicklin, Vice President of Marketing, OAAA OAAA has released the 2018 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Of the […]
Tag: MegaBrands
Nearly a Quarter of Top OOH Advertisers are Major Tech Brands
By Steve Nicklin, Vice President of Marketing, OAAA OAAA released the 2017 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Of the top 100 OOH advertisers, […]
Top US Brands, Advertisers Are Also Top OOH Spenders, A New OAAA Report
Top US Brands, Advertisers Are Also Top OOH Spenders Some of the largest public and privately held companies in the United States are top overall advertisers, and many are top spenders in OOH. According to the 2016 MegaBrands report by OAAA released last week, based on data from Kantar Media, 37 […]