Tag: media resources

Media Resources Adds Sahota as Director of Marketing

Media Resources has continued to build out its management team and is delighted to announce the addition of Omi Sahota, who has joined its Management Team as Director of Marketing for the corporation.   Omi will lead Media Resources global marketing group across all digital marketing, design, inbound and outbound marketing […]

Pattison Outdoor Raises the Bar in Quality With New Digital Superboards

Toronto, ON, December 2, 2020 – Canada’s leading Out-of-Home advertising company PATTISON Outdoor Advertising expands its national offering of premium, large-format Digital advertising displays with the launch of a new dual-sided Digital Superboard located on the Gardiner Expressway, West of Dufferin Street in Toronto, Ontario. Measuring at 16’ x 56’, the […]

Jeff Rushton on the Irvin Acquisition and Digital Billboard Sales Post-Covid

Yesterday Insider announced that Media Resources had purchased Irvin, Inc.  Insider talked with Jeff Rushton, Media Resources President and CEO about the transaction. Explain how Irvin’s product line complements the Media Resources product line.  Irvin and Media Resources sell to many of the same customers.  Irvin sells the non-digital hardware, […]

Media Resources Acquires Irvin Inc.

Media Resources Announcing Acquisition of Irvin Inc. as part of continued US Expansion Media Resources, an integrated sign service business offering digital LED displays (outdoor & indoor), 3D props, sign installation and printing services to the Billboard & Commercial Sign industry is pleased to announce the acquisition of Irvin, Inc., […]

Community Friendly Digital Billboards

What can the industry do to help make digital billboards more community friendly? That question has been on the mind of Media Resources’ Chief Product Architect, Cheng Qian, for years. Digital Billboards have proven very effective, dynamic tools to connect people with products, services, and information. However, the use of […]

Coronavirus and Out of Home: What’s the Chatter

Here’s the chatter about Coronavirus and out of home. The GO2020 Out of Home Media Conference and Expo: Group M’s Brian Wieser quoted in Axios: Outdoor advertising “may be worse off with lower levels of foot traffic in many places.” William Eccleshare, Clear Channel Outdoor Global CEO on last week’s […]

Jeff Rushton on standardized digital billboard modules

Insider asked Media Resources Jeff Rushton about his efforts to standardize digital billboard modules on this week’s Billboard Insider Podcast: You’ve been leading the charge for standardized digital billboard modules Bill Ripp who’s a friend…came to us and wanted to drive for the industry a standard module size: 400 millimeters […]

Digital Billboard Light Mitigation

“More and more regulatory authorities are requiring a lighting analysis for digital sign permitting.  I was getting 1 request a month a year ago.  Now I get 4-5 a month.” – Daktronics lighting expert Eric Johnson on the importance of lighting studies at a recent IBOUSA show. One of the […]