Insider has learned that after 5 years of crafting, analysis and feedback from media owners, data providers, agencies and brands from continental and international sources, the Media Rating Council has released the OOH Standard draft for public comment which ends Dec 18th, 2023. Please click here for the MRC release and […]
Terry Carmody owns Integration Media, an out of home sales firm which works closely with the IBOUSA to generate national sales. In addition Terry is co-founder of Heritage Outdoor Media which owns out of home plants in New York, Los Angeles, Chicago and Atlanta. Terry how’s the national out of […]
New agreement extends George Ivie’s term as MRC Executive Director and CEO through 2027 New York, NY (June 15, 2022): The Media Rating Council (MRC) announced today that Executive Director and CEO George W. Ivie has agreed to a new five-year contract extension. This extension to his current contract means […]
Billboard Insider’s take: Here are two press releases on a huge development – an alternative reach, frequency and impressions provider for independent out of home operators. We’re intrigued by Chris Cowlbeck’s comment that Place Exchange is willing to seek MRC accreditation once an OOH standard is finalized in 2022. New […]
By: Christina Radigan, Chief Marketing Officer of OAAA The OAAA recently proposed an in-progress framework to establish new Impression Measurement Guidelines because the need for recalibration on measurement in out of home (OOH) advertising has never been more apparent. OOH sellers across the spectrum of formats (print, digital, place-based, transit) feel the […]
By Chris Cowlbeck, General Manager, IBOUSA Recent advancements in technology and the speed of delivery of data have created some challenges for small and medium sized Out of Home (OOH) companies to fully understand and evaluate all the data nuances being used in the OOH industry. The skills and access […]
This week’s podcast guest is Chris Cowlbeck. Chris is General Manager for Look Billboards an out of home company with more than 100 traditional faces and 5 digital billboards in Oklahoma. Chris is also General Manager of the IBOUSA a networking group which promotes the interests of independent billboard operators […]
You may not have heard about the Media Rating Council but that’s about to change because the Media Rating Council (“MRC”) is developing out of home measurement standards. Insider interviewed MRC CEO George Ivie. George, what is the MRC? The MRC is a non-profit industry association established in 1963 at […]
