The World Out of Home Organization Congress in London, formally launched Version 2.0 of its Global OOH Audience Measurement Guidelines — the most substantial update to the medium’s measurement framework since the original WOO guidelines were published at Congress in 2022. The WOO Guidelines 2.0 now draws on the expertise […]
Joint effort by Geopath with OAAA marks major step in evolving measurement to support modern media planning and continued industry growth NEW YORK, March 31, 2026 (GLOBE NEWSWIRE) — Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), today announced a major step forward in modernizing […]
By Drew Jackson, Founder & CEO, StreetMetrics Every year the industry celebrates record OOH revenue. Every year we lose market share. At some point you have to stop calling it growth and address the elephant in the room. Measurement methodology gets all the attention. It isn’t the whole problem. Today, a […]
By Betsy McLarney, CEO, EMC Outdoor Well, it has been an eventful couple of weeks in the Out-of-Home industry to say the least. I’ve been traveling and it’s given me some time to think about what everyone has been saying, and I felt like it was time to share my […]
Insider caught up with IBO CVO Chris Cowlbeck for his comments on recent stories from CFO of Outfront Matt Siegel, CEO of Lamar Sean Reilly and former CEO of Adams Kevin Gleason addressing their growing concerns on Geopath and the implication for independent operators. Chris, many of our readers tell […]
We received the following comments over the weekend from Kevin Gleason, former President and CEO of Adams Outdoor, and we wanted to share them with our readers as we continue the discussion on measurement for the OOH industry. Kevin continues to be a reader of Billboard insider and had seen […]
Insider mentioned when Comscore signed an agreement with GSTV that they have an appetite to grow in the Digital OOH space. Yesterday they announced an agreement with Captivate, North America’s leading location-based digital video network, to provide reporting from Comscore’s fast-growing digital out-of-home (DOOH) solution. The new reporting includes digital ad impressions, reach, […]
RESTON, Va., July 15, 2021 /PRNewswire/ — Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency […]
Over the last week or so, there has been a flurry of stories floating around and many of you have asked me to share what the IBOUSA comments were. Today Anna Bager released a statement that nicely summarizes what we can expect from OAAA as our industry trade organization. Please […]
Our first thought on last weeks IBOUSA conference in Denver is, ZOOM has been a necessary and productive means of communication during the pandemic, but it is no substitute for gathering together in person, to share ideas, catch up on friendships and learn together as an industry. It was truly […]
