Insider has been rereading Open3, a grand book on out of home creativity which was given to LOOKOUT2017 attendees. Here’s a quote from Matthew Dearden, President-Europe at Clear Channel Outdoor, on digital out of home: “Digital OOH (DOOH) creative is now scaling without losing its new-found smarts…With the flexibility of […]
Global Out of Home business association FEPE International has elected Ocean Outdoor Group Chairman Tom Goddard as its new President. FEPE International represents Out of Home media owners, agencies and technology partners worldwide. Goddard, who has led CBS Outdoor’s international division, Viacom OOH, Metro Advertising and Maiden Outdoor and is […]
