Neil Bell interviewed Matt Schulze on the Bell Board podcast. Here’s what Schulze said about staying safe on a billboard. Let’s talk safety. The vertical fall-arrest cable on ladders — is that required now? Everything over about 25 feet is required to have a ladder safety cable. Your ladder starts […]
Tag: Matt Schulze
Matt Schulze Says Make the Dig Call
Billboard fabricator Matt Schulze of Selective Structures was a guest on the Bell Board Podcast. Here’s what he said when Neil Bell asked him about mistakes billboard operators make during construction What are the biggest mistakes you see people make when building their first few signs? The dig call. They […]
Matt Schulze says paint, paint, paint
Neil Bell interviewed Selective Structures Matt Schulze on the Bell Board Podcast. Here’s what Matt said about billboard maintenance. Talk to me about structure maintenance — painting, head bolts. You bring this up a lot. I asked two engineers the same question around 2009: what’s the life expectancy on a […]
Matt Schulze on the importance of building your signs digital-ready
Sign Fabricator Matt Schulze of Selective Structures was interviewed by Neil Bell on the Bell Board Podcast. We’ll run excepts from the interview this week. Today Matt talks about the importance of building your signs digital ready You’ve made the point to me many times: even if a sign is […]
Fabricator Profile: Selective Structures
This is the third installment of our series on out of home fabricators. We have previously featured Formetco and Productivity Fabricators and Lindmark Steel. Today we feature Selective Structures. Fabricator: Selective Structures Address: 811 East Ave, Athens, Tennessee. 37303 Email: info3@selectivestructures.com Phone: 800-459-6670 Billboard Insider talked with Selective Structures partner […]
Build to code – or above.
A terrible story Billboard Insider has been following in India. Last week a large billboard blew over in the wind, killing 16 people and injuring 75. The billboard did not have a permit. The owner of the billboard has been arrested. Billboard Insider’s take: Never cut corners when it comes […]
Matt Schulze on Hurricanes, Sign Damage and Insurance
It’s been a busy storm season with three hurricanes (Lee, Idalia and Hilary) thus far. Billboard Insider talked with Matt Schulze of Selective Structures about building signs to withstand storms. What should you build to if you are concerned about hurricanes? Selective builds to local building codes which means building […]
4R Outdoor
Company: 4R Outdoor Markets: Texas, Florida Address: Houston, Texas Email: ops@rrrrinvestments.com Phone: 850-860-4425 4R outdoor is a family owned business based on Houston Texas. The company’s executive team has over 100 years developing, permitting and building billboard sites in the United States. The firm is run by Barbara Roberts and […]
Billboard Structure Maintenance – What to Look at When
A reader asked us for a billboard structure maintenance timeline. We talked with Selective Structures Matt Schulze about what to do when. How often should I inspect my billboard structures? Once a year. What should I inspect? You start at the foundation. Confirm that there are no cracks in the […]
Matt Schulze on Converting a Structure from Static to Digital
A reader asks “how much will it cost to convert an existing steel monopole two sided 14 x 48 static billboard to digital?” Billboard Insider asked Selective Structures Matt Schulze to comment and he said this: I’ve seen the costs to convert vary from $5,000 to $50,000. It depends. Is […]




















