As an OOH sales professional, your tasks often fall into two distinct categories: those you enjoy and those you’d rather avoid. While the enjoyable tasks get checked off quickly, the less appealing ones can be easily postponed, leading to classic procrastination. So, how can you rise above this habit and […]
Remember your childhood when your parents continuously nagged you to tidy up your room, eat your peas and carrots, or remove your shoes when entering the house. The more they insisted, the more you rebelled. Even though you knew you didn’t want to grow into a disorganized, messy adult or […]
Are You Distinguishable from Other Salespeople? We often get asked, “If you had to sum it up in one sentence, what do you teach OOH salespeople?” Our answer is simple: we teach them not to blend in with the crowd, but to stand out in their prospects’ eyes. In short, […]
Three years have passed since the declaration of Covid-19 as a global pandemic, yet its impact continues to disrupt businesses in 2023. As a leader in the out-of-home (OOH) industry, regardless of the size of your company or the extent of disruptions faced, the past few years have demanded a […]
The typical approach of presenting features and benefits to prospective buyers in the out-of-home (OOH) industry can often be repetitive and ineffective. It’s likely that by the time you give your presentation, the prospect has already heard similar information from your competitors. Merely emphasizing features and benefits doesn’t set you […]
