Tag: LinkedIn

Kelly Mattson of Oliver Outdoor on Incorporating Video Into Your Marketing

If you have not yet met Kelly Mattson, Sales Manager for Oliver Outdoor, you are missing a real treat.  Kelly has a delightful sense of humor.  Kelly also loves making videos as a part of her marketing strategy.  You can see those  postings on her LinkedIn or the Company’s Facebook […]

Which Internet Platforms Does Your Company Use?

This week’s poll covers internet platforms and out of home.  We’ll highlight the results of the poll on Friday. Have a comment on internet platforms and how they help your out of home company.  Let Insider know using the form below. [wpforms id=”8663″] Paid Advertisement

Gephart on Using Social Media to Sell OOH

Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis.  Last week he gave 3 tips for effective out of home prospecting.  Today he’ll discuss how social media fits into out of home prospecting.  Some of the ideas in this column require you to […]

The Evolution of the Out Home Industry

By Andrea Messimer-Henley, Sr. Director of Sales at Adomni There have been 2 major disruptors in the Outdoor Advertising Industry since my career began in the mid 90’s. The first major change was the transition of hand-painted billboard panels and paper poster’s, to high resolution digital printing. Which as we […]