NEW YORK, NY (September 20, 2022) – Vistar Media, the leading global provider of software for digital out-of-home (DOOH) and MFour, the leader in behavior-driven survey research, today released survey findings on consumers’ financial services preferences and behaviors – from where and how consumers prefer to bank and spend money, […]
By Stephen Freitas, OAAA Chief Marketing Officer The Out of Home Advertising Association of American (OAAA) has launched a working group charged with establishing standards for OpenRTB. Real-Time Bidding (RTB) is a platform and protocol that allows bidding as a method for transacting media, making it possible for ad impressions to […]
NEW YORK – January 21, 2020 – With 35 consecutive quarters of growth, the meteoric rise of digital out-of-home (DOOH) advertising is set to continue in 2020 as the channel becomes more data-driven and easier to buy. Vistar Media, the global leader in programmatic technology for DOOH, is at the […]
