Tag: Leo Burnett

McDonalds Weather-Related Digital Campaign

London, UK (26 April 2018) – Today, McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons […]

McDonalds Traffic Buster Campaign.

McDonalds is running a unique roadside campaign in the UK.  The campaign targets the evening commute.  The creative changes based on the speed of traffic.  During fast free flowing traffic tantalizing shots of McDonald’s well-loved burgers, fries and shakes are features. When congestion levels rise and traffic slows, the creative […]