This billboard appeared after LeBron James announced he was joining the Philadelphia 76ers. Nice use of humor. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list. Paid Advertisement […]
Meet Minneapolis (with Preston Spire’s help) leveraged DOOH and social to send LeBron James (and all of LA) a message as he nears his NBA free agency decision. The nonprofit destination marketing group, which just named Minneapolis-based Preston Spire as its agency of record, played off a big cultural moment to secure a quick […]
Basketball superstar and free agent Lebron James has been good for OUTFRONT. Look at this sample of fans purchased OUTFRONT billboards trying to make James come to their town. Atlanta Houston Sacramento And Los Angeles is running this copy on the 11 digital billboards celebrating its signing of Lebron. […]
