Billboard Insider’s readers are doing a good job controlling lease costs. 75% of the respondents to our poll yesterday say their out of home lease costs are less than 20% of revenue. Here are the results. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with […]
For the 25 years we’ve been around the out of home business there’s been a rule of thumb that out of home leases costs should be 20% or less of revenues. Lease costs may be more in urban areas for for high performing boards and higher for transit and street […]
Lamar exits Covid with fewer people and fewer displays but more digital signs and more easements. Here are five things about Lamar that Insider noticed after reading Lamar’s 2020 10k. 1. Fewer people Lamar comes out of Covid with 8% fewer people. Sales reps dropped 8%. Regional employees dropped 10%. Corporate […]
