Attorney John Morgan spends several hundred million dollars each year on billboards. In these excepts from his OAAA Mediacon 2026 keynote, Morgan talks about he uses billboards. Most of the billboards I look at aren’t creative. I was inspired by that gap, because the firms doing great creative work […]
By Matt Molina, President, Harkey Media When a company evolves — in this case, through a new partnership — billboards become one of the most effective tools to signal that change to the world. Unlike digital ads that can feel fleeting, out-of-home advertising provides scale, consistency, and cultural presence that […]
