Trade association websites have to walk a fine line between communicating lots of information without being cluttered and hard to read. The OAAA’s new website gets it right. Well-organized and intuitive. Some of the things Billboard Insider likes: A clean starting page with 6 menu options and a visible loginbox… […]
In December 2021 Laura Colona was hired at the EVP/Commercial Marketing Officer of the OAAA. Colona is based in New York City. She heads up the OAAA’s marketing and presides over the OAAA CMO Council, CRO Council, Creative Council and Innovations committee. Billboard Insider interviewed her earlier this week. What’s […]
Key Hires Demonstrate Commitment to Advocating for OOH as a Transformative Media Asset for Reaching Consumers WASHINGTON D.C. (December 8, 2021) – The Out of Home Advertising Association of America (OAAA), announced today that digital ad industry veteran Laura Colona has been appointed as Executive Vice President, Commercial Marketing Officer, […]
