Landmarks across Las Vegas illuminated in turquoise and purple in recognition of National Suicide Prevention Day, including the “Welcome to Fabulous Las Vegas” Sign, City of Las Vegas Gateway Arches, High Roller Observation Wheel, Eiffel Tower at Paris Las Vegas, large digital displays on the Las Vegas Strip courtesy […]
New York, NY – SOMO, a leader in digital taxi top media, today announced a new strategic sales partnership with ember, an in-car TaxiTV advertising platform operating across the Las Vegas taxi market. The partnership gives advertisers access to premium in-vehicle video media that extends SOMO’s media network from […]
NEW YORK, NY — February 28th, 2026 — SOMO, the leader in large-scale digital taxi media, today announced its expansion into Las Vegas, beginning in March 2026. The company willdeploy 1,200 new digital displays across 400 taxi vehicles, introducing both digital taxi top screens and its first-ever Digital Taxi Back […]
New York, NY — Feb 4, 2026 — Firefly, the global leader in mobility media, today announced the introduction of The Vegas Miracle, a landmark digital spectacular billboard at Miracle Mile Shops in the heart of the Las Vegas Strip. Las Vegas has long been one of Firefly’s most important […]
The OAAA is running a citywide programmatic ooh campaign during the Programmatic I/O show this week in Las Vegas. The takeover is aimed at digital buyers attending the event to spotlight the power of programmatic OOH. Here are some of the locations which are part of the campaign… The OAAA […]
May 12, 2025 (Las Vegas, NV) – Today, fast-growing out of home (OOH) advertising company Harkey Media announces its official expansion into Las Vegas. First and foremost, the expansion comes with an official office opening for the company at 6385 S. Rainbow Boulevard. In addition to the new office, Harkey […]
New Tradition is proud to announce the launch of the most exciting sign Las Vegas Boulevard has ever seen. Standing 87 feet high by 57 feet wide on each side and wrapped with a neon band, this massive, double-sided, full-motion digital spectacular will anchor BLVD, the newest standalone retail and […]
Artie the Octopus is back! In an unexpected turn of events, the city of Las Vegas finds itself swept up in a wave of excitement and bewilderment as reports flood in about the peculiar sightings of this gargantuan cephalopod, back on the Las Vegas Strip. This mysterious, 3D-anamorphic creature, dubbed […]
October 11, 2023 (Montclair, New Jersey) Pearl Media is introducing its 2nd spectacular digital sign on the Las Vegas Strip in the last 5 months with ELV8 (“Elevate”). Sitting on top of the Waldorf Astoria, the sign was specifically designed to showcase full motion 3D anamorphic content as […]
This video is long at 11 minutes, but it certainly shows what you can get for $2.3 billion as the MSG Sphere in Las Vegas showed its capabilities on the 4th of July! To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]
