Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
By Ken Altena, Partner, Billboard Loans, LLC. Did you know that in 1977 a bank almost put Lamar Advertising out of business? Here’s Keven Reilly Sr. quoted in Signs of Opportunity: How Lamar Advertising grew into the biggest billboard business in America. In the spring of 1977…I received an emergency […]
Lamar and OUTFRONT outperformed the market during the fourth quarter of 2022 while Clear Channel Outdoor lagged. Lamar was up 14%, OUTFRONT was up 10%, the S&P 500 was up 7% and Clear Channel Outdoor declined 23%. Delays in the sale of Clear Channel Europe and concerns about how a […]
Earlier this month, Genesis Outdoor Advertising divested its Mid-Atlantic outdoor advertising plant to Lamar Advertising Company. The sale included digital and static advertising faces located across eastern Ohio and western Pennsylvania. “After many years of hard work to find good locations, to get them entitled, and build both static and […]
Burkett Media sold four high profile digital billboard faces in Dallas to Lamar. Drachman M&A Co represented Burkett on the transaction. We talked with Burkett Media founder Beau Burkett. What locations did you sell? Two new 14×48 billboards with back to back LED digital units on all faces. Acquired two […]
Moorgate Capital Partners has prepared an analysis of the Cost of Debt and Leverage (Net Debt/Adjusted EBIDTA) for the three public US Out of home companies. Clear Channel Outdoor has the highest leverage and the highest cost of debt. Lamar has the lowest leverage and lowest cost of debt. The […]
SignValue has prepared an infographic summarizing Lamar’s Third Quarter 2022 performance. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. [wpforms id=”9787″] Paid Advertisement
Participants: U.S. Department of Labor’s Occupational Safety and Health Administration. Lamar Advertising Co. Alliance description: The U.S. Department of Labor’s Occupational Safety and Health Administration and Lamar Advertising Co. have signed an alliance to provide workers in Colorado and Montana with information, guidance and access to training resources. The 1-year alliance includes an emphasis on […]
Some pictures Justin Powell, CEO of Huntington Outdoor sent Billboard Insider from Florida in the wake of Hurricane Ian. The first picture should be titled “why you need hurricane frames”. Lamar’s digital billboard network is running public service and safety messages. The nameplates are gone but the digital billboards are […]
Clear Channel Outdoor outperformed the market for the third quarter of 2022, Lamar followed the market and OUTFRONT underperformed the market, although all st0cks fell in the month of September due to recession fears. Clear Channel finished the quarter up 28%. Lamar fell 6% as did the S&P 500. OUTFRONT […]
