If you’ve recently driven down the 18-mile stretch of I-85 between LaGrange, Georgia and the Alabama border, you’ll have noticed some changes. Four billboards welcome you to The Ray, a “safer, cleaner, smarter highway.” This is thanks to a new partnership with Lamar, one of the largest outdoor advertising companies in […]
The Toledo Blade reports the death of David Leigh Root, the chief executive of Toledo based Root Outdoor at age 67. The family-owned company operated 2,000 billboards on highways in northwest and north-central Ohio before it was sold to Lamar in the mid-2000’s. David Leigh Root took over the business […]
Last week Landmark Infrastructure, the publicly-traded investor in tower, solar, wind and outdoor leases and easements announced the signing of an agreement purchase 127 assets in 32 states for $60 million. Closing is scheduled for this week. The press release did specify if any of the new assets were outdoor. […]
By Nicole Randall OAAA Communications Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members, “What was your favorite OOH campaign in 2017?” Eddy Herty, National Creative Director, OUTFRONT Media The 2018 College Football Playoff National Championship I’m In campaign was my […]
This is old news for some of you but Insider visited the Independent Outdoor company website this week while updating the 2018 Out of Home Advertising website rankings and this is what he found. Lamar purchased Independent Outdoor’s plant several months ago. Lamar keeps a very low profile on acquisitions […]
With a goal to eliminate billboards along the city’s main streets and in pedestrian-friendly districts, the City of Orlando is considering allowing static boards to be swapped out for digital signs. The Orlando Sentinel reports that the City Council is meeting this week and the expectation is they will approve […]
Lamar outperformed the S&P 500 during the fourth quarter of 2017. Clear Channel Outdoor and Outfront underperformed the S&P 500 during the fourth quarter of 2017. Here are the actual numbers. Lamar up 8.74% during the fourth quarter of 2017. S&P 500 up 5.71% during the fourth quarter of 2017. Clear […]
By Jim Campbell, Executive Vice President, Circle Graphics The answer to this question is hardly – traditional billboards remain as coveted today as the real estate they sit on. Just ask Outfront and Lamar who restructured their legal entities to tap into and extract additional value from their billboards […]
By Chuck Wigger, Safety Director, Lamar Advertising Company, and a member of OAAA’s safety committee. I was (pleasantly) surprised to learn of a change in federal record-keeping requirements for minor injuries. This is good news, which I’m pleased to share. Without fanfare, the US Department of Labor has partially exempted […]
Last Tuesday the Tacoma City Council unanimously passed Resolution 39890 to settle a 20 year billboard dispute in Tacoma, Washington. In 1997 Tacoma amended the sign code to impose a 10 year amortization period for non-conforming billboards. In 2007 Clear Channel began a legal and public relations counterattack (see billboard on […]
