Courtesy of the OAAA With political ad spend in this year’s midterm elections projected to reach historic highs, there’s more potential for OOH than ever before. Borrell Associates projects political ad spend to reach $8.5 in 2018. This expanded OOH opportunity is driven by these main factors: The vast majority […]
Some people tell Insider that Clear Channel Outdoor will be put up for sale and JCDecaux will have the inside track. Insider doubts Clear Channel Outdoor will go to a single buyer. It’s too big. Look at the analysis below. Insider assumes a sale of Clear Channel Outdoor Americas (North and […]
Clear Channel Outdoor stock was up 3% for the first quarter while the S&P 500 was down 2%. The market seems to be viewing the iHeart bankruptcy as a good thing because it means Clear Channel Outdoor may find independence and owners who will stop mortgaging the future to pay […]
Baton Rouge, LA – March 26, 2018 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that it was recently awarded the ten-year advertising concession for Southern California’s prestigious John Wayne Airport (SNA). Under the contract, Lamar will launch […]
Lamar sued Columbus Grove, OH after the Village Council voted against allowing it to put two billboards in the village. The company wanted to put billboards on State Route 65. It obtained leases from the landlord CSX Transportiation and state permits. The Planning commissioner approved the applications but the council […]
By Nicole Randall OAAA Communications Director This month, OAAA spotlights the Innovations Committee, asking members, “If you could snap your fingers to change one technology-related thing in the OOH industry, what would you change today and why?” Kevin Bartanian, EVP Sales & Business Development, StandardVision I would have all creative for […]
Cleveland, OH – March 7, 2018 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that the company’s Cleveland office is now delivering outdoor advertising campaigns utilizing its new bus shelter inventory across the city. The first campaign, designed […]
Lamar has outperformed the S&P 500, the S&P Media Index and the REIT Index over the past four years. Outfront and Clear Channel Outdoor have underperformed over the same time frame. Lamar is blue, Outfront is purple and Clear Channel Outdoor is yellow in the chart below. Source of Chart: […]
Lamar’s fourth quarter 2017 financials can be summarized in this Sean Reilly quip: “We under-achieved on top-line growth, but its also fair to say, we did an outstanding job managing expenses.” Here are the highlights from Lamar’s fourth quarter 2018 earnings release and Seeking Alpha earnings call transcript. Revenue increased […]
Columbus, OH – February 22, 2018 – The Columbus office of Lamar Advertising Company (Nasdaq: LAMR), in partnership with the Ohio Farm Bureau, has succeeded in converting a roadside billboard into a giant 3D corn stalk to raise awareness of the grassroots organization, whose mission is to advance agriculture and […]
