By Mendi Robinson, VP of Creative, Lamar Advertising In today’s outdoor advertising industry, new age data science can show you where your target audiences are and how they move about their day, while advanced analytics can tell you where you should physically locate your ad. These are both very valuable […]
Here’s a comparison of the performance of the public out of home companies versus the US nominal GDP. Quarterly Change in US Public Company out of home revenues versus US Gross Domestic Product Some observations: Link Media and Lamar had the slightest revenue declines and fastest recovery from covid due […]
Lamar, OUTFRONT and Clear Channel have accellerated investment plans after tightening the belt during Covid. OUTFRONT’s Matt Siegel said this about capital spending on last Friday’s earning call: We added 47 new digital boards this quarter and 77 year to date…You’ll probably see an increased pace of capex in the […]
On today’s Billboard Insider podcast Adomni founder Jonathan Gudai talks about how out of home is recovering and what he thinks of the capital flowing into programmatic out of home. Here are the highlights. How is out of home recovering from covid? We feel like we are back right now. […]
AUSTIN, Texas, July 27, 2021 /PRNewswire/ — Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular […]
A reader writes “we have seen a greater than average amount of advertisers slow paying or not paying their bills. Last month we did not hit our 93% collection budget. We also have more in 60-90+ than we have in a long time. I wonder if other companies are seeing […]
By Adam Malone, C0-Founder and President of Screenverse One week ago OneScreen AI announced its $1.2 million seed round to fix a “broken” OOH industry and become, as the Business Insider headline read, the “Amazon of OOH”. The news of Lamar’s $30 million investment in Vistar Media is proof that […]
US out of home stocks beat the market during the second quarter of 2021. Clear Channel Outdoor increased by 40% during the second quarter of 2021 versus a 7% increase for the Standard and Poor 500. Clear Channel stock is more volatile than the other out of home companies because […]
Here is Billboard Insiders’ 2021 list of the top 20 US out of home companies ranked by bulletin and poster faces. We’ve updated the list through July 6, 2021. On Thursday we will publish a list of 427 US out of home companies ranked by bulletin and poster faces. Four […]
The Ohio Supreme Court heard oral arguments June 16 in the constitutional challenge to Cincinnati’s billboard tax. A decision will be issued later. Counsel for plaintiffs Norton Outdoor and Lamar argued that it’s unfair and unconstitutional for a municipality to single out a form of speech for targeted taxation that […]
