Last week Billboard Insider posted US billboard market share figures. Here are market share figures for the entire US out of home industry (e.g. billboards, place based, transit/airport, street furniture) based on the first 9 months of 2021. The independent out of home companies account for 38% of the market, […]
Lamar accounted for 28% of US billboard revenues during the first 9 months of 2021, followed by OUTFRONT (20%), Clear Channel Outdoor Americas (17%) and Link Media Outdoor (1% billboard market share). Here’s the surprise. Independents are the biggest single block of US billboard revenues. Independents make up 34% of […]
JCDecaux announced full year 2021 revenues last week. Good and bad. The good: 18.5% revenue growth worldwide. The bad: 4.8% revenue grown in the US. That’s the weakest recovery of any of the public North American out of home companies. The table below shows that JCDecaux North America grew less […]
The Out of Home M&A market is hot. Billboard Insider has compiled a list of fourth quarter 2021 out of home transactions. If we’ve written about it we have provided a link in the Buyer column. This is not a complete list. We appreciate the information provided by the M&A […]
The three public US out of home companies outperformed the stock market during 2021. Clear Channel (up 98%) led the way followed by Lamar Advertising (up 45%) and OUTFRONT (up 37%). The S&P 500 increased 27%. Stock performance of Lamar (green), Clear Channel Outdoor (blue) and OUTFRONT (purple) versus the […]
On today’s podcast billboard valuation expert Paul Wright from SignValue gives his opinion of the big three and says that post pandemic values will be higher than pre-pandemic values. Here are the highlights. On Lamar Advertising Well, Lamar, like the other public companies had a great third quarter compared to […]
OUTFRONT announced yesterday that it will pay a $0.10 quarterly dividend on December 3, 2021. Billboard Insider expects Lamar to announce a December dividend of at least $1.00 per share. Here’s a dividend history for Lamar and OUTFRONT for the past three years. Are out of home stocks a good […]
Lamar and OUTFRONT outpaced the stock market during the third quarter of 2021. Lamar up 9.4%, OUTFRONT up 5.2% and Clear Channel was up 0.4% versus 1.6% growth for the S&P 500. Public Stock Market performnce for 3 months ended September 30, 2021. Lamar (green), OUTFRONT (purple), Clear Channel Outdoor […]
Lamar announced a 33% dividend increase to $1.00 per share payable on September 30, 2021. Billboard Insider’s Take: Yet another signal that Lamar has put Covid in the rear view mirror. Lamar’s dividend is back to pre-Covid levels. The payout equates to a 3.5% yield on the company’s common stock […]
By Ken Klein, Executive Vice President of the Out of Home Advertising Association of America Visiting in-laws in heartland Ohio showcased an important reminder about media trends: political messaging is 24/7 even in non-election years. Incumbent Governor Mike DeWine won’t be on the Ohio ballot for reelection until next year, but his be-speckled […]
