Andy Rebuck just retired after a 40 year career in out of home, most of it spent as General Manager of Lamar Advertising’s Harrisburg Pennsylvania market. Billboard Insider will run a series in which Andy reflects on his career. Today he talks about starting in out of home […]
Lamar will offer enhanced static and digital advertising opportunities throughout the airport, helping businesses engage millions of business travelers and tourists Baton Rouge, LA – March 13, 2025 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced the company has been […]
At last week’s Morgan Stanley Tech, Media and Telcom conference Lamar CEO Sean Reilly explained the rationale for the T-Mobile-Vistar deal. Reilly also pointed to Geopath challenges and said Lamar is back in the M&A market. Here’s a selection of Reilly’s comments, analyzed by SignValue. The Vistar sale First of […]
Insider reached out to Jamie Roberts, owner of RAM Outdoor Advertising to discuss the sale of her business. Jamie, can you tell us a little about the thought behind your sale? I have officially sold all my boards in and around Fort Smith, AR. Over the past year, my priorities […]
Expect lots of new Lamar digitals and more Lamar acquisition in 2025. Here are the results of Lamar’s 4Q 2024 earnings release and conference call, analyzed by SignValue. Net revenue increased 4.3% to $580 in 4Q 2024. National and local revenues were up 3.5% and programmatic was up 30%. The […]
Lamar EVP Buster Kantrow was interviewed on Lamar’s podcast this week. Kantrow said two things which Billboard Insider thinks explain why Lamar is the best performing public out of home company. Lamar stays in its lane. Lamar had gone public in 1996 and had done a lot of acquisitions, but […]
Ian Dallimore interviewed Vistar Media CEO Michael Provenzano on Lamar’s Podcast. In January T-Mobile announced that it had signed an agreement to purchase Vistar Media for $600 million. Some highlights of the podcast. Vistar Media Culture We have this very basic phrase internally people-product-revenue in that order and people […]
Baton Rouge, LA – January 10, 2025 – Lamar Advertising, one of the largest outdoor advertising companies in the world, has been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking. Lamar is the only Louisiana-based company to earn placement in the category. […]
SignValue has prepared the following analysis of Lamar Advertising’s 3rd quarter 2024 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we […]
On last Friday’s earnings call Lamar Advertising CEO Sean Reilly broke out the economics of a digital billboard conversion. Here’s a review of Reilly’s comments, sponsored and analyzed by SignValue. When we take down a static unit on average it’s doing about $3000 a month…replace that with digital unit that… […]
