Never give your landlord the right to buy a billboard at replacement cost. That’s the lesson of Buffalo Ridge Corp v Lamar Advertising. Here are the facts. In 2001 Flynn Advertising contracted with Buffalo Ridge Corporation to lease real property along I-90 near Sioux Falls to construct some billboards. The […]
Tag: Lamar Advertising
Lamar Wins as OOH Advertising Provider at Allegiant Stadium in Las Vegas
Baton Rouge, LA – July 13, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, has successfully negotiated to be the exclusive out of home advertising provider on the site of the brand new Allegiant Stadium, home of the NFL’s Las Vegas Raiders. Lamar […]
The Perils of Development Clauses
Many landlords ask for the right to terminate a billboard lease in the event that it interferes with the sale or development of a property. There are perils in broad development clauses That’s the lesson of Lamar vs By-Pass Partners. Here are the facts. In the late 1980’s Outdoor Communications, […]
“These kids have grown up under the influence of Lamar Outdoor Advertising”
NNY360 reports that parents have raised $2,245 to run billboards commemorating local high school grads.This quote by newspaper photographer Christopher Lenney who is also the parent of a high school graduate says it all. “I was like, ‘Man these kids have grown up under the influence of Lamar Outdoor Advertising […]
Lamar Launches Digital Billboard Campaign in Memory of Blake Davis
Baton Rouge, LA – May 11, 2020 – Lamar Advertising Company is proud to support #ForBlake, the movement that encourages people to perform good deeds in memory of Blake Davis, a young boy who lost his battle to pulmonary hypertension just shy of the age of three in 2019. Blake’s […]
Sean Reilly: “On the customer front we have turned the corner.”
Earnings calls are all too often can’t-say-don’t-know-won’t-tell. Not so with Lamar. CEO Sean Reilly was direct, factual and upbeat on yesterday’s call. Read his comments and you’ll understand why Lamar stock went up 18% yesterday. Sean Reilly on the now versus 2008-2009 I was the chief operating officer of the […]
Consider This…Eight Lessons the COVID-19 Crisis Taught Out of Home Media
By Anna Bager OAAA President & CEO A pandemic was not in your 2020 plan. But the crisis has revealed/highlighted valuable lessons for out of home media about what is essential. Staying in Touch with Customers is Essential Remaining close to customers is always essential, but it is a business […]
One Last PETA versus Lamar Comment
If you had not noticed his comment last week, Grey Vick of Grey Outdoor showed his marketing prowess after reading our two articles on PETA’s purchase of Lamar stock for the purpose of attempting to overturn Lamar’s corporate policy of blocking all PETA ads. Here is Grey’s comment: Why even […]
Reaction to PETA vs Lamar
Our post yesterday on PETA vs Lamar created quite a bit of interest and a number of responses from readers. Insider always appreciates the feedback. Here are some comments. “Smart that they recognize the media form that spurs the most conversations, dumb because they would have to buy a lot […]
Lamar Responds to Coronavirus
Baton Rouge, LA – April 2, 2020 – Lamar Advertising Company (“Lamar”) (Nasdaq: LAMR), a leading operator of outdoor advertising and logo sign displays, today announced that it has withdrawn its full-year financial guidance for 2020 in light of the significant macroeconomic uncertainty resulting from the coronavirus pandemic. “We began […]






















