SignValue has prepared the following analysis of Lamar Advertising’s 2Q 2025 financials. If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400 To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]
Loveland, CO – StreetMediaGroup (“SMG”), an operator of billboard and transit assets in Denver and Northern Colorado, announced today that it has divested the company’s billboard and transit assets in Denver and surrounding markets to Lamar Outdoor Advertising (“Lamar”). SMG, the 2nd largest independent out-of-home company in Colorado, was founded […]
BATON ROUGE, La., July 07, 2025 (GLOBE NEWSWIRE) — Lamar Advertising Company (Nasdaq: LAMR) (“Lamar” or the “Company”), a leading owner and operator of outdoor advertising assets, announced today that it has acquired the assets of Verde Outdoor in the first-ever UPREIT transaction in the billboard industry. The acquisition, which […]
Moorgate Capital Partners produces an outstanding quarterly report on the the of home advertising industry. Here are some charts from Moorgate’s 1Q 2025 report which caught our eye. Financing costs declined by 40 basis points at Lamar and by 10 basis points at Clear Channel Outdoor during the first quarter […]
Lamar will utilize its digital billboard network throughout the year to drive awareness of the Imagination Library’s mission to inspire a love of reading in greater numbers of children in the U.S. and around the world BATON ROUGE, La., May 14, 2025 /PRNewswire-PRWeb/ — Lamar Advertising, one of the largest […]
MOUNT LAUREL, N.J., May 5, 2025 /PRNewswire/ — Premier Outdoor Media (“Premier” or the “Company”), a leading independent operator of out-of-home advertising (“OOH”) assets throughout the Northeast Corridor, announced today that it has divested its OOH assets to Lamar Advertising Company (NASDAQ: LAMR) (“Lamar“). Financial terms of the transaction were not disclosed. Premier […]
Memphis, TN – Dyersburg Media Group (“DMG”) announced today the divestiture of its Outdoor Advertising Assets to Lamar Advertising (NASDAQ: LAMR). Drachman M&A Co. represented seller DMG in the transaction. Terms of the deal were not disclosed. “Digital Outdoor Advertising in our markets is the dominant medium for local […]
In 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million. Here’s an analysis of that investment sponsored and analyzed by Signvalue. Vistar Financials and Exit Multiple Lamar’s Vistar Media investment was accounted for using the equity method which means that Lamar […]
Here are 5 things about Lamar which SignValue noticed from reading Lamar’s 2024 10k and comparing it to prior years. More statics, more digitals. Static displays grew 2% during 2024 due primarily to acquisitions. Digital displays grew 5% due to digital conversions and acquisitions. Logo and directional signs declined 1%. […]
Thomas Giesken, the President of Giesken Outdoor advertising tells Billboard Insider he’s finalized a deal to sell the last of his out of home assets to Lamar Advertising. We also heard from Craig Berry from Stark Capital Solutions who worked on the transaction. We are pleased to announce that Tom […]
