MOUNT LAUREL, N.J., May 5, 2025 /PRNewswire/ — Premier Outdoor Media (“Premier” or the “Company”), a leading independent operator of out-of-home advertising (“OOH”) assets throughout the Northeast Corridor, announced today that it has divested its OOH assets to Lamar Advertising Company (NASDAQ: LAMR) (“Lamar“). Financial terms of the transaction were not disclosed. Premier […]
Memphis, TN – Dyersburg Media Group (“DMG”) announced today the divestiture of its Outdoor Advertising Assets to Lamar Advertising (NASDAQ: LAMR). Drachman M&A Co. represented seller DMG in the transaction. Terms of the deal were not disclosed. “Digital Outdoor Advertising in our markets is the dominant medium for local […]
In 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million. Here’s an analysis of that investment sponsored and analyzed by Signvalue. Vistar Financials and Exit Multiple Lamar’s Vistar Media investment was accounted for using the equity method which means that Lamar […]
Here are 5 things about Lamar which SignValue noticed from reading Lamar’s 2024 10k and comparing it to prior years. More statics, more digitals. Static displays grew 2% during 2024 due primarily to acquisitions. Digital displays grew 5% due to digital conversions and acquisitions. Logo and directional signs declined 1%. […]
Thomas Giesken, the President of Giesken Outdoor advertising tells Billboard Insider he’s finalized a deal to sell the last of his out of home assets to Lamar Advertising. We also heard from Craig Berry from Stark Capital Solutions who worked on the transaction. We are pleased to announce that Tom […]
Andy Rebuck just retired after a 40 year career in out of home, most of it spent as General Manager of Lamar Advertising’s Harrisburg Pennsylvania market. Billboard Insider will run a series in which Andy reflects on his career. Today he talks about starting in out of home […]
Lamar will offer enhanced static and digital advertising opportunities throughout the airport, helping businesses engage millions of business travelers and tourists Baton Rouge, LA – March 13, 2025 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced the company has been […]
At last week’s Morgan Stanley Tech, Media and Telcom conference Lamar CEO Sean Reilly explained the rationale for the T-Mobile-Vistar deal. Reilly also pointed to Geopath challenges and said Lamar is back in the M&A market. Here’s a selection of Reilly’s comments, analyzed by SignValue. The Vistar sale First of […]
Insider reached out to Jamie Roberts, owner of RAM Outdoor Advertising to discuss the sale of her business. Jamie, can you tell us a little about the thought behind your sale? I have officially sold all my boards in and around Fort Smith, AR. Over the past year, my priorities […]
Expect lots of new Lamar digitals and more Lamar acquisition in 2025. Here are the results of Lamar’s 4Q 2024 earnings release and conference call, analyzed by SignValue. Net revenue increased 4.3% to $580 in 4Q 2024. National and local revenues were up 3.5% and programmatic was up 30%. The […]
