By Joshua Lawton, CRO and Co-Founder of Abraxas Technology and is a member of the Forbes Technology Council. It should come as no surprise that the real estate industry makes up a large portion of the US economy. Just in market value alone, the total value of real estate in the U.S. […]
Insider’s take: Technology isn’t always the miracle cure. Today Josh Lawton talks about the pros and cons of different forms of out of home tech. By Josh Lawton, COO and Co-Founder, Abraxis Technology OOH owners and advertisers are being swamped by technological advancements, all of which are promising insight that […]
By Josh Lawton, COO and Co-Founder, Abraxas Technology It’s not hard to figure out that the out of home industry is moving into the digital world even though, the total number of digital billboards pales in comparison to the total number of analog boards in the US. As of 2017, […]
By Josh Lawton, COO and founder, Abraxas Technology. You can email Josh at JLawton@abraxastechnology.com. Let’s just put it out there, the vast majority of vehicle shoppers would prefer to buy their next automobile online. From cars to trucks, shoppers would love to be able to customize their options and hit […]
By Josh Lawton, Abraxas Technology If I were to ask you what is a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, i.e. Billboards. Now I […]
