Last week Billboard Insider wrote an update on the Verde Renfroe legal dispute. We asked whether Renfro had any ability to revise its claim based on Verde’s sale to Lamar. Out of home attorney Richard Hamlin sent in these comments. We originally attributed the comments to Richard Rothfelder of Rothfelder […]
Earlier this week, Billboard Insider wrote about a Verde Outdoor (“Verde”) lawsuit alleging fraud against JR Media, John “Jed” Renfroe, Christa Hurley (Jed Renfroe’s sister) and Marcus Ben Jones (collectively “Sellers”. It appears that legal difficulties between the parties commenced with a Petition for Declaratory Judgement filed over a year ago […]
Incentives matter. A post-closing performance based payout on an out of home acquisition provides incentive for a seller to artificially boost revenues. That’s the lesson of the Verde Outdoor Media (“Verde”) versus JR Media, John “Jed” Renfroe, Christa Hurley (Jed Renfroe’s sister) and Marcus Ben Jones (collectively “Sellers”). Here’s the […]
Verde Outdoor Media and Renfroe Outdoor announced back in November of 2021 that Verde had made a substantial investment in Renfroe and became the majority shareholder. The company remained branded as Renfroe Outdoor and Jed Renfroe continued as President/CEO of Renfroe Outdoor. This week, the companies are announcing that Renfroe […]
For Immediate Release November 9, 2021 Renfroe Outdoor is pleased to announce that the company has received a substantial equity investment by Verde Outdoor Media. Williamson & Associates represented Renfroe Outdoor in the transaction. “This acquisition is the first by Verde Outdoor Media in the Southeast. We have a small […]
