The fourth quarter in the billboard business has a rhythm: sales chases year-end budgets, operations races weather and daylight, and leadership plans next year’s numbers. The people side often falls off the list just when it matters most. The last ninety days of the year often determine whether small people […]
By Janea McDonald, Owner, Edge Consulting When good employees leave billboard companies, leadership often assumes the issue is compensation. Sometimes it is. But in my experience, pay is usually only part of the story. More often, people leave because they are worn down by the day-to-day experience of work. The […]
By Janea McDonald, Owner, Edge Consulting AI isn’t a future issue. It’s already changing how your business runs. The real question is whether your employees feel ready or quietly overwhelmed. Across industries, AI is on track to reshape more than half of all jobs, mostly by changing how work gets […]
Peanut butter belongs on sandwiches—not in your compensation strategy. By Janea McDonald, Owner, Edge Consulting Understanding the “Peanut Butter Raise” A new employee demotivator is spreading (pun intended) through organizations: the “peanut butter raise.” This term refers to the practice of distributing salary increases evenly across all employees, regardless of […]
By Janea McDonald, Owner, Edge Consulting Change is part of the business cycle in out-of-home advertising. Capital structures shift. Portfolios realign. Technology accelerates. Ownership transitions occur. The recent acquisition of Clear Channel Outdoor is one visible example of a broader market pattern. Financial integration tends to receive the most attention […]
By Janea McDonald, Owner, Edge Consulting You probably obsess over placements, impressions, CPMs, and client retention. But here’s the twist: your people are the first campaign that determines how well everything else works. If your recruitment process is rushed, unclear, or built around “warm bodies,” you’re guaranteeing turnover before the […]
A terrific first day at the IBO Fall Conference in Atlanta. Here are some key moments that caught our attention. Up To Something on Getting Good Creative Approved Showing good creative early raises the bar and clients’ expectations immediately. Show clients your good work before you talk about their billboard. […]
Chris Cowlbeck, IBOUSA, on growth of the IBO Speedway “We now have 260 companies with 63,000 statics and 4,000 digitals in the IBO Speedway. We have started marketing to agencies that we are one of the Big Four.” Gina Stratford, YESCO, on Boosting Sales Tactics “One thing we ask all […]
